📋

Hiring & Recruiting

End-to-end process for sourcing, screening, and selecting top talent.

Role Definition & Job Description Framework

Process

Before posting any role, align on the following with the hiring manager:

1
Define the problem - What business outcome is this hire solving? Is it backfill, growth, or a new function?
2
Write the success profile - What does "great" look like at 90 days, 6 months, and 1 year?
3
Identify must-haves vs. nice-to-haves - Cap must-haves at 5. Everything else is a incentive.
4
Set the compensation band - Agree on range before sourcing begins. No surprises at offer stage.
5
Define the interview panel - Who makes the final call? Who is advisory? Limit to 4 interviewers maximum.
Tip: JDs with 5 or fewer requirements get 3× more qualified applicants than JDs with 10+. Be ruthless about scope.

Sourcing Strategy by Role Level

Process
LevelPrimary ChannelSecondary ChannelTimeline
IC / JuniorJob boards (e.g. LinkedIn, Indeed)University partnerships, referrals2 - 4 weeks
Mid-LevelJob Boards + ReferralsNiche communities, LinkedIn Recruiter3 - 5 weeks
Senior / StaffOutbound sourcing + referralsExecutive search (if needed)4 - 8 weeks
Leadership / VP+Executive search firmBoard network, warm referrals8 - 16 weeks

Application Screening Checklist

Checklist

Use this checklist when reviewing every application to ensure consistent, bias-free screening.

Bias check: Do not factor in names, addresses, graduation years, or school prestige during initial screening.

Key Recruiting Metrics to Track

Reference
14 - 21
Days to fill (target)
3:1
Interview-to-offer ratio
>80%
Offer acceptance rate
<₹40k
Cost per hire (IC target)
48h
Max response to applicants
30%+
Referral hire percentage
🎙️

Interview Frameworks

Structured approaches to assess candidates fairly and consistently.

Standard Interview Pipeline (4-Stage Model)

Process
1
Recruiter Screen 20 - 30 min · Phone/Video

Assess: motivation, logistics, salary expectations, culture fit basics

2
Hiring Manager Interview 45 - 60 min · Video

Assess: role fit, experience depth, team dynamics, growth trajectory

3
Skills / Case Interview 60 min · Role-specific

Assess: technical ability, problem-solving, domain knowledge, work sample

4
Panel / Values Round (optional — mainly for campus placements) 45 min · 2 - 3 panelists

Assess: values alignment, cross-functional collaboration, leadership principles

Behavioral Interview - STAR Method Guide

Reference

Train all interviewers to probe using the STAR framework. Each question should pull out:

S
Situation

What was the context? What challenge or opportunity existed?

T
Task

What was the candidate's specific responsibility or goal?

A
Action

What did THEY personally do? Press for "I" not "we".

R
Result

What was the measurable outcome? What did they learn?

Probe tip: If a candidate answers vaguely, follow up with: "Can you be more specific about what YOU personally did in that situation?"

Interviewer Scorecard Template

Template

All interviewers must submit a scorecard within 24 hours of the interview. Use a consistent 4-point scale:

RatingLabelMeaning
1Strong No HireSignificant gaps; would not meet bar for this role
2No HireSome strengths but doesn't meet the bar overall
3HireMeets the bar; would perform well in this role
4Strong HireExceptional; exceeds expectations for this role
Debrief rule: No interviewers should share ratings before submitting their scorecard. Prevents anchoring bias.
Beyond human scorecards, our AI-powered ATS independently evaluates each profile against the role requirements — adding a second layer of filtering that runs parallel to the interview process, not after it.
✉️

Candidate Communication Templates

Ready-to-use templates. Click Copy to grab any template instantly — but feel free to rephrase before sending. Note: the ATS handles automated emails for applications processed through it. These templates are for direct CVs sent to a team member, or any case where a personal touch is needed.

Application Received - Acknowledgment

Template

Send within 24 hours of application. Subject: We received your application - [Role] at [Company]

Hi [First Name],

Thank you for applying to the [Job Title] role at Sofueled.

We've received your application and our team is reviewing it carefully. We expect to be in touch within [X business days] to let you know next steps.

In the meantime, feel free to explore more about us at [company website or LinkedIn].

Thanks again for your interest  -  we appreciate you taking the time.

[Your Name]
[Title] · Sofueled

Phone/Video Screen - Invite

Template

Send when advancing a candidate to the recruiter screen stage. After sending this email, follow up with a Google Meet calendar invite — add all relevant interviewers and the candidate as guests so everyone has the link and timing confirmed in one place.

Hi [First Name],

We reviewed your application for the [Job Title] role and would love to connect for a quick conversation to learn more about your background.

I'd like to schedule a [20/30]-minute video call  -  here's a link to book a time that works for you: [Calendly/scheduling link]

In our call we'll cover:
• A bit about the role and what we're building
• Your background and what you're looking for
• Next steps in the process

Looking forward to connecting!

[Your Name]
[Title] · Sofueled

Interview Invite - Hiring Manager Round

Template

Send after a successful recruiter screen.

Hi [First Name],

Great news  -  we'd like to move you forward in the process for the [Job Title] role!

The next step is a [45/60]-minute conversation with [Hiring Manager Name], [their title], on [platform].

Here are some things you might want to prepare:
• 2 - 3 examples of projects most relevant to this role
• What you're looking for in your next move
• Any questions you have about the team or role

Scheduling link: [link]
Or let me know your availability and I'll send an invite.

Looking forward to the conversation!

[Your Name]
[Title] · Sofueled

Rejection - Application Stage (Pre-Interview)

Template

Send within 5 business days of receiving application. Always respond - ghosting is unacceptable.

Hi [First Name],

Thank you for taking the time to apply for the [Job Title] role at Sofueled.

After careful review, we've decided to move forward with other candidates at this time. This is not a reflection of your potential  -  it's a decision based on where we are as a team right now.

We'll keep your information on file and encourage you to apply for future roles that may be a better fit.

Thank you again for your interest in Sofueled  -  we wish you the best in your search.

[Your Name]
[Title] · Sofueled

Rejection - Post-Interview (Phone Screen or Final)

Template

For candidates who interviewed. Call first if they reached final rounds; email is acceptable for earlier stages.

Hi [First Name],

Thank you so much for the time you invested in our interview process for the [Job Title] role. It was a genuine pleasure getting to know you.

After careful consideration, we've decided to move forward with another candidate whose experience more closely aligns with our current needs. This was a difficult decision  -  you brought [specific strength, e.g., "clear strategic thinking"] to the conversations and it showed.

I hope our paths cross again. I'd encourage you to stay in touch and keep an eye on future openings at Sofueled.

Thank you again, and I wish you all the best in your search.

[Your Name]
[Title] · Sofueled

Verbal Offer - Follow-Up Email

Template

Send after the verbal offer call to confirm key details before the formal letter goes out.

Hi [First Name],

It was wonderful speaking with you today  -  I'm so excited about the possibility of you joining the [Team Name] team!

As discussed, here's a summary of the offer:

• Role: [Job Title]
• Start Date: [Proposed Start Date]
• Base Salary: [Amount] per year
• Location: [Remote / Hybrid / Office]

The formal offer letter will follow within [24/48 hours]. Please review it carefully and let me know if you have any questions.

We'd love to have your decision by [date]  -  but please don't hesitate to reach out before then.

So excited to have you consider joining us!

[Your Name]
[Title] · Sofueled
🤝

Offer & Negotiation

Frameworks and scripts for making and negotiating offers confidently.

Offer Construction Guidelines

Process
1
Always make a verbal offer first - call the candidate, don't send the letter cold. This gives you a chance to gauge reaction before it's in writing.
2
Lead with enthusiasm - "We'd love to have you join the team" before any numbers. Tone matters.
3
Present the full package - base, incentive, benefits, flexibility. Total comp, not just salary.
4
Give a decision window - 5 - 7 business days is standard. Don't pressure, but set expectations.
5
Log everything - all verbal and written offers, counter-offers, and outcomes in the ATS.

Salary Negotiation Response Framework

Reference
Candidate asks for more than the band ceiling
"I want to be transparent - we've benchmarked this role carefully and [amount] is at the top of the approved band. What I can explore is whether there's flexibility on [sign-on incentive / earlier review date]. Would any of those be meaningful to you?"
Candidate has a competing offer
"I appreciate you being upfront with us. Can you share the range of that offer? I want to see what's possible on our end - but I also want to make sure we're talking about the full picture, not just base salary."
Candidate needs more time to decide
"Absolutely - this is a big decision and I want you to feel confident. Can we reconnect on [specific date]? In the meantime, feel free to reach out with any questions."
Candidate declines the offer
"I completely understand and I appreciate you letting us know. Would you be open to sharing what influenced your decision? It helps us improve - and I'd love to keep the door open for the future."

Counter-Offer Protocol

Process
Rule: Only counter once. Multiple back-and-forth rounds signal desperation and undermine the candidate's trust in the process.
🚀

Onboarding

Making every new hire's first days exceptional - before day one through 90 days.

Pre-boarding Checklist (Before Day 1)

Checklist

Complete all of these at least 3 business days before the start date:

Day 1 Agenda Template

Template
9:00 AM
Welcome & IT Setup - HR walk-through, device setup, account logins verified
10:00 AM
Manager 1:1 - Team intro, role context, 30-day expectations set
11:00 AM
People Ops Orientation - Benefits, policies, payroll, HR tools walkthrough
12:00 PM
Team Lunch - In-person or virtual team meal. Casual, no agenda.
1:30 PM
Onboarding Buddy Meet - 30-min informal chat with buddy to answer questions
2:30 PM
Tool & Process Deep-Dives - ATS, PM tool, docs repository, comms norms
4:30 PM
End-of-Day Check-In - Manager debrief. Questions? Confusion? Wins?

30-60-90 Day Onboarding Framework

Reference
Days 1 - 30 · Learn
  • Understand the business, product, and team
  • Meet every key stakeholder (shadow, don't pitch)
  • Complete all compliance and tool training
  • Identify 3 quick wins to build credibility
  • Weekly check-ins with manager
Days 31 - 60 · Contribute
  • Deliver on the 3 quick wins identified
  • Take ownership of at least one ongoing project
  • Build relationships across functions
  • Proactively share observations and questions
  • Bi-weekly check-ins with manager
Days 61 - 90 · Lead
  • Own a project end-to-end
  • Begin mentoring or supporting peers
  • Share feedback on onboarding experience
  • Set 6-month OKRs with manager
  • Full-pace contribution expected

New Hire Survey - Timing & Questions

Reference

Send two pulse surveys to all new hires:

Week 2 Check-In (5 questions max)
  1. On a scale of 1 - 10, how would you rate your first week?
  2. Did you have everything you needed to get started? (Y/N + open field)
  3. Do you have clarity on your priorities for the first 30 days?
  4. How would you describe the team culture so far?
  5. Is there anything we could have done better to onboard you?
Day 90 Review (8 questions)
  1. Do you feel equipped to succeed in your role?
  2. Do you understand how your work connects to company goals?
  3. Rate the quality of your manager relationship (1 - 10)
  4. What's been the biggest positive surprise?
  5. What's been the biggest challenge?
  6. Do you feel like you belong here?
  7. Would you recommend [Company] as a place to work? (eNPS)
  8. What's one thing we should change about onboarding?
📈

Performance Management

Fair, consistent processes for reviews, feedback, and improvement plans.

Annual Review Cycle Calendar

Reference
MonthActivityOwner
JanuaryGoal-setting for new year (OKRs / KPIs)Manager + Employee
MarchQ1 pulse check - 1:1 with managerManager
JuneMid-year performance review + feedbackHR + Manager
JulyCalibration sessions for high performersPeople Ops + Leadership
OctoberQ3 pulse check + self-assessment reminderHR
NovemberAnnual review self-assessments openEmployee
DecemberManager reviews + calibration + comp decisionsManager + HR + Finance

Constructive Feedback Framework (SBI Model)

Reference

Train managers to deliver feedback using the Situation-Behavior-Impact (SBI) model:

S
Situation

"In yesterday's client meeting..." - be specific, not general. Never "you always..."

B
Behavior

"You interrupted the client twice before they finished speaking." - observable, not interpretive.

I
Impact

"It made them feel unheard, which affected trust in the relationship." - explain the consequence.

Follow-up: Always end with "What do you think?" - invite dialogue, don't just deliver a verdict.

Performance Improvement Plan (PIP) Framework

Process
Before starting a PIP: Ensure informal coaching (at least 30 days) and documented feedback conversations have been exhausted. PIPs should never be a surprise.
1
Document the performance gaps - specific examples, dates, impact. Align with manager and HR.
2
Set clear, measurable objectives - "By [date], the employee will [specific outcome]." Vague goals are unenforceable.
3
Define the support structure - weekly check-ins, training resources, mentoring. PIPs must include support, not just demands.
4
Set the timeline - typically 30 - 90 days. Shorter for egregious issues, longer for skill development.
5
Schedule weekly check-ins - document every check-in. Progress, setbacks, and support provided.
6
Final review meeting - either close the PIP (goals met) or proceed with separation per legal process.

Performance Rating Definitions

Reference
RatingLabelDescriptionExpected %
5ExceptionalSignificantly exceeded all goals; rare, outsized impact5 - 10%
4Exceeds ExpectationsConsistently exceeded goals; strong contributor20 - 25%
3Meets ExpectationsDelivered on goals reliably; solid performer55 - 60%
2Needs ImprovementPartially met goals; coaching required10 - 15%
1UnsatisfactoryDid not meet goals; may require PIP or separation<5%
🤲

Employee Relations

Handling conflict, grievances, and sensitive workplace situations with care and consistency.

Conflict Resolution Process

Process
1
Acknowledge the issue - HR acknowledges the concern within 24 hours. "We hear you and we're taking this seriously."
2
Separate intake interviews - Speak with all parties independently. No group meetings until facts are gathered.
3
Document everything - notes from every conversation, emails, Slack messages, witnesses. Maintain a confidential case file.
4
Assess severity - Is this a policy violation? A legal matter? Interpersonal friction? Route appropriately.
5
Mediated resolution or decision - Facilitate a resolution where possible; make a determination when necessary. Communicate outcome clearly.
6
Follow up - Check in with all parties 2 and 4 weeks later to ensure the situation has resolved and no retaliation occurred.
Legal trigger: If a complaint involves harassment, discrimination, retaliation, or safety - loop in legal counsel before any further action.

Formal Grievance Handling Protocol

Process
StepActionTimeline
1Employee submits written grievance to HRAny time
2HR acknowledges receipt and assigns case ownerWithin 24 hrs
3Initial HR investigation meetingWithin 3 days
4Full investigation (interviews, evidence review)5 - 14 days
5HR issues written decision to all partiesWithin 21 days
6Employee may appeal to senior HR / COOWithin 5 days of decision
7Appeal decision is finalWithin 10 days of appeal

Difficult Conversations - Quick Scripts

Template
Opening a performance conversation
"I wanted to have an honest conversation with you because I genuinely want to see you succeed here. I've noticed [specific issue] and I want to understand what's happening from your perspective before we figure out next steps together."
Delivering a termination decision
"I need to share some difficult news. After careful consideration, we've made the decision to end your employment, effective [date]. This decision is final. I want to walk you through what happens next so you have full clarity."
Responding to an employee threatening to quit
"I appreciate you being honest with me. I want to understand what's driving this - can you share more about what's not working? I'm not going to promise anything I can't deliver, but I want to hear you out before we both make any decisions."
🚪

Offboarding

Graceful, secure, and respectful employee exits - voluntary or otherwise.

Offboarding Checklist (All Departures)

Checklist

People & Comms

IT & Security

Exit Interview Question Bank

Template

Conduct exit interviews within the last week of employment. Keep it conversational - not interrogative. Use a mix of these questions:

Role & Experience
  • What prompted you to start looking for a new opportunity?
  • Did this role meet your expectations when you joined?
  • What did you enjoy most about working here?
  • What frustrated you most?
Manager & Team
  • How would you describe your relationship with your manager?
  • Did you feel supported in your growth and development?
  • How would you describe the team culture?
Company & Future
  • What does your new role offer that we don't?
  • What's one thing we could do to be a better employer?
  • Would you consider working here again in the future?
  • Would you recommend us to a friend looking for a job?

Reference & Verification Policy

Reference
Default stance: All reference requests are routed through HR. Managers do not provide personal references without HR approval.
Request TypeResponse
Employment verification (dates, title)Confirm via HR or designated verification service
Performance reference (verbal)HR screens first; only authorized if no legal risk
Departed employee in good standingMay provide: "We can confirm employment from [date] to [date] as [title]."
Departed employee with performance issuesConfirm employment only. No elaboration. Escalate to legal if pressed.
Departed employee - involuntary terminationConfirm employment only. Consult legal before any further comment.
📣

Social Media & Employer Brand

Response frameworks for Glassdoor, LinkedIn, and crisis situations.

Glassdoor Response Templates

Template

All Glassdoor responses must be approved by People Ops + Comms. Response time: within 5 business days of review posting.

Positive Review Response

Thank you so much for taking the time to share your experience  -  it genuinely means a lot to the team. We're thrilled that [specific aspect they mentioned] has stood out for you. We work hard to build a place where people do their best work and feel genuinely supported, so hearing this is incredibly encouraging. Thanks for being part of what makes [Company] great.

 -  [Your Name], People Ops

Critical Review Response

Thank you for sharing this feedback  -  we take it seriously, even when it's hard to hear. We're sorry your experience didn't reflect what we aspire to. [Acknowledge the specific concern without deflecting]. We're actively working on [relevant improvement area] and your perspective helps inform that work. If you'd like to speak with us directly, please reach out to [hr@company.com]  -  we'd value the conversation.

 -  [Your Name], People Ops

LinkedIn Employer Brand Guidelines

Reference
Content TypeFrequencyToneOwner
Employee spotlight / day-in-the-life2× per monthWarm, personal, authenticPeople Ops
Job postingsAs neededClear, energetic, no jargonRecruiter
Culture moments (events, wins)1× per weekCelebratory, inclusivePeople Ops / Comms
Industry insights / thought leadership2× per monthExpert, credible, engagingLeadership + Comms
Awards / press coverageAs earnedProud but humbleComms

Crisis Communication - Employee Statement Template

Template

Use when a sensitive internal matter (layoffs, leadership change, PR issue) requires a company-wide communication.

Team,

I'm writing to share an important update about [topic].

[What happened  -  clear and factual, no spin]:
[State the situation directly. Employees will fill in gaps with worst-case assumptions if you're vague.]

[Why it happened / context]:
[Briefly explain the business or situational context. Don't over-explain or justify.]

[What it means for the team]:
[Be specific about impact  -  who is affected, how, and when.]

[What we're doing next]:
[Concrete next steps and timeline. Who can they talk to?]

I know this raises questions, and I'm committed to answering them as openly as I can. [Manager name] will be reaching out to their teams directly. You can also come to me or [HR contact] at any time.

Thank you for the trust you place in this team every day. We take that seriously.

[Leader Name]
[Title]
⚖️

Compliance & Legal Quick Reference

Key compliance obligations for People Ops - not legal advice; consult counsel for specifics.

Employment Law - Must-Know Basics

Reference
Disclaimer: This is an operational reference, not legal advice. Always consult qualified employment counsel for specific situations.
AreaKey ObligationTrigger
Anti-discriminationNo adverse employment actions based on protected characteristicsEvery hiring, promotion, and termination decision
FMLA (US)Up to 12 weeks unpaid leave for qualifying eventsEmployee request + 50+ employees
Pay equityEqual pay for equal work regardless of gender, race, etc.Any comp decision; annual audit recommended
Worker classificationCorrectly classify employees vs. contractors (IRS 20-factor test)Any new contractor engagement
WARN Act (US)60-day notice for layoffs of 100+ employeesMass layoffs or plant closures
I-9 VerificationVerify work authorization for all new hiresEvery new hire, within 3 business days

HR Documentation Retention Requirements

Reference
Document TypeRetain ForStorage
Employment applications (not hired)1 - 2 yearsATS (secure)
Employee personnel filesDuration of employment + 7 yearsHRIS (encrypted)
I-9 forms3 years from hire or 1 year after terminationSeparate, secure file
Payroll records3 - 7 years (varies by state)Payroll system
Performance reviews & PIPsEmployment + 7 yearsHRIS (secure)
Investigation filesEmployment + 7 years minimumLegal-hold folder (encrypted)
Benefits enrollment6 years (ERISA)Benefits platform

Annual HR Compliance Audit Checklist

Checklist

Run this audit every January or before any major company change (acquisition, rapid growth, new state/country):

🎓

Internship Program

How to source, onboard, and convert interns - plus TPO contacts, stipend structure, and program design.

College & TPO Contact Directory

Reference

Maintain and update this directory each academic year (June - July). Reach out to TPOs no later than August for winter internships and December for summer internships.

CollegeTPO NameTPO EmailPrograms OfferedBest Intake Month
[College Name 1][TPO Name][tpo@college.ac.in]B.Tech, MBAOctober (summer) / April (winter)
[College Name 2][TPO Name][tpo@college.ac.in]B.Com, BBA, MBANovember / May
[College Name 3][TPO Name][tpo@college.ac.in]B.Tech, MCAOctober / April
[College Name 4][TPO Name][tpo@college.ac.in]BA, BMS, MBANovember / May
Update this table: Add the actual college names, TPO contact names, and email addresses for your institution partnerships. Keep this updated each June after new TPO appointments.

TPO Outreach Email Template

Template

Send to TPO 2 - 3 months before the internship intake. Subject: Internship Opportunity for [Year] Students - Sofueled

Dear [TPO Name],

Greetings from Sofueled!

I'm [Your Name], [Your Title] at Sofueled. We are a [brief company description  -  industry, size, what you do].

We are looking to onboard interns for our [Summer / Winter] Internship Program  -  [Month] to [Month] [Year]  -  across the following functions:

• [Department 1]  -  [X] positions
• [Department 2]  -  [X] positions
• [Department 3]  -  [X] positions

About our internship program:
• Duration: [6 / 8 / 12] weeks
• Mode: [In-office / Hybrid / Remote]
• Stipend: ₹[Amount] per month
• Live project work from Day 1
• Certificate + Letter of Recommendation upon completion
• Top performers are considered for Pre-Placement Offers (PPOs)

We'd love to partner with [College Name] and engage with your talented students. Could we schedule a brief call to discuss the engagement process?

Please feel free to share this with your students and career cell.

Looking forward to hearing from you.

Warm regards,
[Your Name]
[Your Title] | Sofueled
[Phone] | [Email]
[LinkedIn / Website]

Stipend Structure & Benefits

Reference
Role TypeMonthly Stipend (₹)DurationAdditional Benefits
Engineering / Technical₹[Amount]8 - 12 weeksTravel reimbursement, lunch, equipment access
Business / Management₹[Amount]6 - 8 weeksTravel reimbursement, lunch
Marketing / Design₹[Amount]6 - 8 weeksTravel reimbursement, lunch
Operations / Finance₹[Amount]6 - 8 weeksTravel reimbursement, lunch
HR / People Ops₹[Amount]6 - 8 weeksTravel reimbursement, lunch
PPO policy: Interns rated "Exceeds Expectations" at the mid-point and end of their internship are eligible for a Pre-Placement Offer. PPO decisions must be approved by the Hiring Manager and HR within 2 weeks of the internship end date.
Stipend payment: Stipends are paid on the [X]th of each month via [payment method]. Ensure intern bank details are collected within the first 3 days. Delay in bank detail submission delays payment - communicate this clearly at onboarding.

Internship Program Structure

Process
Week 1 - 2 · Orientation
  • Company overview and culture intro
  • Tool and system access setup
  • Meet the team and buddy assignment
  • Project brief and goals defined
  • HR orientation (stipend, attendance, policies)
Week 3 - (N-1) · Deep Work
  • Live project contribution
  • Weekly check-ins with mentor
  • Mid-term evaluation (Week 4 for 8-week programs)
  • Cross-functional exposure sessions
  • Feedback loop every 2 weeks
Final Week · Wrap-Up
  • Project presentation to team / leadership
  • Final evaluation by mentor
  • PPO decision communicated
  • Certificate and LOR issued
  • Exit feedback survey sent
🏫

Campus Hiring

End-to-end campus recruitment - when to hire, which campuses, how to run drives, and PPO policy.

Campus Recruitment Calendar

Reference

Campus recruitment follows the Indian academic calendar. Plan your hiring roadmap around these key windows:

MonthActivityTarget CohortOwner
June - JulyTPO relationship refresh; send intent letters to target collegesFinal year (graduating next May)HR + Hiring Manager
AugustPre-placement talks (PPTs) at Tier 1 & Tier 2 campusesFinal yearHR + Business Leader
September - OctoberAptitude tests + GDs on campus; shortlist candidatesFinal yearHR
October - NovemberCampus interview drives; offers extendedFinal yearHR + Panel
November - DecemberPPO conversions for summer internsPenultimate year (interns)HR
December - JanuaryWinter internship drivesPenultimate yearHR
May - JuneNew campus hire joining; onboarding cohortFreshersHR + L&D

Campus Tiering & Targeting Strategy

Process
TierExamplesRolesHiring VolumeApproach
Tier 1IITs, IIMs, BITS, NIT top 5Senior IC, Tech Lead, PM, MBA rolesLow, targetedDirect campus presence; executive-led PPTs
Tier 2State engineering colleges, mid-tier MBASDE, Junior Analyst, Operations, SalesMediumTPO partnerships; online + on-campus mix
Tier 3Local colleges, polytechnics, distance programsSupport roles, BPO, field opsHigh volumeJob portals, virtual drives, referrals
Don't ignore Tier 2/3: Some of the most hungry, adaptable talent comes from Tier 2 campuses. Calibrate on skills and attitude, not institution prestige.

Campus Drive Process (Step-by-Step)

Process
1
Pre-Placement Talk (PPT) - 45-minute company presentation at campus. Cover: what we do, culture, growth opportunities, compensation range, role details. Bring a recent campus hire to speak - peer credibility is powerful.
2
Online Aptitude / Coding Test - 60 - 90 minute test administered via [HackerRank / Mettl / custom]. Sections: quant reasoning, verbal, domain knowledge. Set a cutoff percentile before the test, not after.
3
Group Discussion (GD) - Groups of 8 - 10. Topic is situational or current affairs. Evaluate: clarity of thought, listening, leadership, ability to synthesize. GDs are optional for technical roles.
4
Technical / Domain Interview - 30 - 45 minutes. Role-specific technical questions + a case or problem-solving exercise. Use the standard scorecard.
5
HR Interview - 20 - 30 minutes. Culture fit, motivation, salary expectations, flexibility on location/joining date. Confirm they have no other offers or ask for a decision timeline.
6
Offer Letter on the Spot - Campus drives move fast. Aim to give verbal offers on the drive day and hard-copy offer letters within 48 hours. Delayed offers lose candidates to faster companies.

Pre-Placement Offer (PPO) Policy

Reference
1
Eligibility - Interns who complete the full program and receive a final evaluation rating of "Exceeds Expectations" or above are eligible for a PPO.
2
Timeline - PPO must be communicated within 2 weeks of the internship end date. Do not delay - interns will sit in campus placement drives if they don't hear from you.
3
Compensation - PPO CTC is determined by HR + Finance before intern joining. It should be competitive with campus placement averages for that college tier. Don't lowball - interns will decline.
4
Joining date flexibility - PPO joiners typically join after graduation (May - July). Build this into headcount planning. Hold the seat - do not backfill the role if the PPO offer is accepted.
5
Rescinding a PPO - Only in extreme circumstances (fraud, company restructuring). Requires CEO + Legal approval. Rescinding PPOs destroys campus reputation - treat this as a last resort.
🚩

Red Flags to Avoid in Candidates

What to watch for at every stage - resume, interview, and reference check. These are signals, not automatic disqualifiers (except where noted).

Resume Red Flags

Reference
Important: Red flags on a resume deserve a follow-up question, not an automatic rejection. Context matters. The exception: any evidence of falsification or misrepresentation is an automatic disqualifier.
Red FlagWhy It MattersHow to Probe
Frequent job-hopping (<12 months at multiple roles)May signal poor fit, disengagement, or commitment issues"Walk me through why you left each of your last 3 roles."
Gaps in employment (>6 months, unexplained)Could be personal, sabbatical, health, or performance - explore, don't assume"Can you tell me about this period between [dates]?"
Vague job titles or descriptionsMay indicate inflated role or lack of real ownership"Tell me exactly what you personally owned in this role."
Inconsistent dates or timeline gapsCould indicate misrepresentation - verify via background checkFlag for verification; compare with LinkedIn and references
No measurable achievements - only responsibilities listedSuggests either junior thinking or inability to tie work to outcomes"What's one number you can point to that shows your impact?"
Resume tailored to the job posting word-for-wordNot a red flag on its own, but probe for genuine depth behind the keywordsAsk for specific examples behind each claimed skill
Claimed skills that don't show up in job history"Python expert" with zero engineering roles - credibility gapTest the skill directly in the interview

Interview Red Flags (Behavioural & Attitudinal)

Reference
Red FlagWhat It May SignalSeverity
Speaks negatively about every past employerPattern of blaming others; may repeat at your companyHigh
Cannot give a single example where they failed or made a mistakeLow self-awareness; will struggle to grow or take feedbackHigh
Takes sole credit for every team achievement ("I built...", "I delivered...")Collaboration issues; may be a poor team playerMedium
Asks no questions at the endLow genuine interest or preparation - or extreme nerves (explore)Medium
Extremely rehearsed answers with no variation or personalisationMay be coaching-dependent; probe with follow-upsMedium
Visibly defensive when probed deeper on answersInsecurity, or the surface answer isn't accurateMedium
Dismissive or rude to recruiter / coordinatorA strong predictor of future workplace behaviour - how people treat "junior" staff is characterHigh
Salary expectations wildly out of band (3 - 4× higher)Likely a mismatch in expectations - clarify early and save everyone timeLow
Unclear on why they want THIS role / company specificallyMay be spray-and-pray applying; motivation and retention riskMedium

Automatic Disqualifiers (No Exceptions)

Reference
These are non-negotiable. No amount of talent justifies proceeding. Loop in HR leadership immediately if any of the below are discovered.
🔴

Termination Guide

When and how to terminate employment - covering grounds, process, meeting scripts, and post-termination steps.

Grounds for Termination

Reference
Always consult legal counsel before any termination, particularly in jurisdictions with strong employee protections. This is a reference guide, not legal advice.
CategoryExamplesProcess RequiredNotice Period
Gross MisconductTheft, fraud, harassment, violence, serious insubordination, substance abuse at workSuspend → investigate → terminate (no PIP required)None (immediate, per local law)
Performance (post-PIP)Failed to meet PIP objectives after full PIP cycleFull PIP cycle + documented check-ins requiredPer employment contract
Redundancy / RestructuringRole eliminated, company downsizing, function restructuredLegal review → separation agreement → severancePer contract + severance package
Policy ViolationRepeated policy breaches after written warnings, IP theft, confidentiality breachWritten warnings (1 - 2) → HR review → terminatePer contract (often waived for serious violations)
Probation FailureNew hire does not meet expectations within probation periodMid-probation review + documented concerns → end of probation decisionShorter notice per contract (usually 1 week - 1 month)

Pre-Termination Checklist

Checklist

Complete every item before the termination meeting. Missing any of these creates legal exposure.

Termination Meeting Script

Template

The meeting should last no more than 10 - 15 minutes. Be direct, compassionate, and clear. Do not negotiate. Do not over-explain.

[Manager]: "[Name], thank you for coming in. [HR Name] is joining us today as well."

[HR]: "We have some difficult news to share with you. We've made the decision to end your employment with Sofueled, effective today / [date]."

[Pause  -  give them a moment to absorb this.]

[HR]: "This decision is final. [Brief reason without excessive detail]:
• For performance: 'As you know from our PIP process, we haven't seen the progress needed for this role.'
• For misconduct: 'Following our investigation into [general reference], we cannot continue the employment relationship.'
• For redundancy: 'Your role has been eliminated as part of a restructuring of the [department] team.'"

[HR]: "Here's what happens next:
• Your last day is [date] / today.
• Your final pay  -  including [notice pay / accrued PTO / etc.]  -  will be processed by [date].
• [Separation agreement, if applicable]: 'We have a separation agreement for you to review. You have [X days] to consider it. We recommend you consult a lawyer.'
• Your access to company systems will be [revoked at EOD / revoked now].
• Please return [laptop / access card / equipment] by [date/time]."

[HR]: "Do you have any immediate questions about the logistics?"

[Listen, answer factual questions only. Do not debate the decision.]

[HR]: "I know this is difficult news. We wish you well in what comes next."
Never say: "We'll be in touch" / "Feel free to reach out if you need anything" unless you mean it. Keep it clean. Don't make promises you won't keep in the heat of the moment.

Post-Termination Checklist

Checklist

Same Day

Within 1 Week

📄

Sample Job Descriptions

Copy-ready JD templates across 10 roles. Honest, direct, and built to attract people who actually read job descriptions.

Software Engineer (Backend / Full Stack)

Template Engineering
📌 Software Engineer - Backend / Full Stack
📍 [Location] | [Remote / Hybrid / In-office]
💼 Full-time | [Level: Junior / Mid / Senior]

We're Sofueled. We promise this JD won't say "rockstar," "ninja," or "fast-paced environment."
It will say: the work is real, the team is small enough that your code actually matters, and we'll respect your time.

What You'll Work On
• Backend services and APIs that [core function] for [who uses it]
• Systems with real users - you'll feel it when something breaks
• The parts that were written when the company had 3 engineers (and improving them)
• Architecture decisions that the team will live with for years - you get a voice in these

The Stack We Actually Use
• [Primary language: Python / Go / Node.js / etc.]
• [Framework + DB]
• [Cloud: AWS / GCP / Azure]
• [Infra: Docker / K8s / etc. - list the real ones]

Who Fits This Role
• [X]+ years writing production code, not just tutorials
• You've debugged something at 2am and still like programming
• You write tests - not because a process says so, but because you've been burned before
• You can explain why you wrote code the way you did, and you're open to being wrong
• Solid SQL - you know how to not blow up a database under load

Incentive
• You've worked on systems with real traffic (not just "it worked in staging")
• You've reviewed someone else's code constructively
• You have opinions about caching and aren't embarrassed to share them

Compensation
• ₹[X]-₹[Y] LPA | [Equity / ESOPs]
• [Health insurance, PTO, learning budget - be specific]

Sofueled is an equal opportunity employer. We hire on skill and values, not on where you went to school.

Product Manager

Template Product
📌 Product Manager - [Growth / Platform / Consumer / B2B]
📍 [Location] | [Remote / Hybrid / In-office]
💼 Full-time | [Level: Associate PM / PM / Senior PM]

Honest take: PM roles at most companies are glorified backlog grooming.
At Sofueled, PMs own outcomes - not just roadmaps. Saying no (to yourself included) is 50% of the job.

What You'll Own
• The roadmap and strategy for [product area] - from "what should we build?" to "it's live"
• Discovery: user research, data analysis, competitive benchmarking - you go find the truth
• PRDs that engineers actually read, because they're clear and reasoned - not 40 bullet points
• Metrics for your area: if you can't explain why a number is moving, that's on you
• Stakeholder communication that keeps people informed without drowning them in updates

What We Need
• [X]+ years in product management at a tech company
• Strong analytical instinct - you'd rather look at data than win an argument on vibes
• You've shipped something real, end-to-end, with measurable impact
• Comfortable with ambiguity, intolerant of vagueness
• You can hold your own with engineers AND with leadership - different conversations, same clarity

Strong Signal You'd Fit
• You've killed a feature you loved because the data said to
• You've written a PRD over a weekend because the problem was genuinely interesting to you
• You've gotten an engineering team to trust your judgment - not because of your title

Compensation
• ₹[X]-₹[Y] LPA | [Equity]
• [Benefits]

Business Development Representative (BDR / SDR)

Template Sales
📌 Business Development Representative (BDR)
📍 [Location] | [Remote / Hybrid / In-office]
💼 Full-time | Entry-Mid Level

Honest job description: you will do cold outreach. You will get ignored. You will get hung up on.
Then you'll have one great conversation, book a meeting, and it'll feel excellent.

If the first part sounds like a job to you - stop here.
If the second part sounds like a game you want to win - read on.

What This Job Actually Is
• Build pipeline from scratch - outbound first, inbound assist
• Write emails people actually open, not 8-line walls of corporate text
• Make calls without a script, using real human judgment
• Qualify whether a prospect is worth the AE's time (you protect their calendar)
• Hit monthly meeting targets and track your own numbers honestly

Who Fits This Role
• You're competitive in a collaborative way - you want the team to win more than you want credit
• You don't wait to be told what to do when your list runs dry
• You take rejection without internalizing it (this is a trainable skill - we'll help)
• [0-2] years of sales or customer-facing experience

Tools You'll Use
[Apollo / LinkedIn Sales Nav / HubSpot / Outreach - list your actual stack]

What Comes Next
We promote BDRs to Account Executive based on performance - typically 12-18 months.
This is a launchpad, not a landing pad. We'll be clear about what promotion looks like.

Compensation
• ₹[X] fixed + ₹[Y] per qualified meeting booked
• [Benefits]

Marketing Manager

Template Marketing
📌 Marketing Manager - [Brand / Growth / Content / Performance]
📍 [Location] | [Remote / Hybrid / In-office]
💼 Full-time | Mid-Senior Level

We need someone who cares whether the work is good, not just whether it's done.
Specifically: someone who looks at the metrics AND reads the copy before it goes out.

What You'll Own
• [Channel / area] strategy and execution, from brief to post-mortem
• Content that makes someone bookmark a page and send it to their team
• Campaign KPIs set before the campaign starts, not after
• The [agency / freelancer] relationships that need clear direction to deliver great work
• Making sure "it performed well" means something you can actually show in a slide

What Good Looks Like Here
• You've run a campaign from zero to launch and can explain what worked and what didn't
• You write, or you direct writers - either way, you know good from average
• You use data to make decisions, not to justify them after the fact
• You're curious about this industry outside of your job - you actually read about it

Incentive
• You've built a content engine, not just published one-off pieces
• You've managed a budget and have real opinions on how to allocate it
• You've scaled a channel from early-stage to meaningful numbers

Compensation
• ₹[X]-₹[Y] LPA
• [Benefits]

Customer Success Manager (CSM)

Template Customer Success
📌 Customer Success Manager (CSM)
📍 [Location] | [Remote / Hybrid / In-office]
💼 Full-time | [Level: Associate CSM / CSM / Senior CSM]

Your job title is Customer Success Manager.
Your actual job: make sure customers don't just use Sofueled - they depend on it.

Do this well, and renewals become a formality.
Do it really well, and customers bring you into their internal meetings.

What You'll Do
• Own onboarding, adoption, and ongoing success for [X] accounts worth [₹X ARR]
• Run QBRs that customers look forward to - yes, this is achievable
• Spot churn signals before they become exit conversations
• Be the customer's voice internally - their advocate, not their apologist
• Drive renewals and expansion through relationships built on real trust, not just charm

Who You Are
• [X]+ years in CS, account management, or a client-facing role you genuinely enjoyed
• You ask good questions and actually change your approach based on the answers
• You're organized: 50 accounts, zero things slipping through the cracks
• Comfortable with CS metrics: NRR, health scores, NPS, churn rate - not because of dashboards, because they matter

Compensation
• ₹[X]-₹[Y] fixed + [X]% variable on managed ARR renewed/expanded
• [Benefits]

HR Business Partner (HRBP)

Template HR / People Ops
📌 HR Business Partner (HRBP)
📍 [Location] | [Remote / Hybrid / In-office]
💼 Full-time | Mid-Senior Level

HRBPs at Sofueled are not policy-enforcers or culture-police.
They're trusted advisors who help smart people work together well - and hold people accountable when they don't.

If you've spent your HR career writing policies nobody reads, this role will feel different.

What You'll Do
• Partner with [X] business leaders on org design, workforce planning, and talent strategy
• Own performance management cycles for your business units - lead them, don't just administer them
• Handle employee relations cases with confidentiality, care, and clear judgment
• Be the first call for managers when things get complicated (and you won't flinch)
• Use data to tell stories: attrition trends, engagement signals, headcount patterns
• Ensure compliance without letting it paralyze the business

Who You Are
• [X]+ years in an HRBP or HR generalist role at a company that expected more than process-following
• You've had hard conversations - performance management, terminations, conflict - and you're good at them
• You build trust quickly with people at all levels - from ICs to founders
• You believe HR exists to make the business better, not just to protect it

Compensation
• ₹[X]-₹[Y] LPA
• [Benefits]

UI/UX Designer

Template Design
📌 UI/UX Designer
📍 [Location] | [Remote / Hybrid / In-office]
💼 Full-time | [Level: Mid / Senior]

You're going to be the person who says "wait, is this actually usable?" in every product review.
We need that person. Badly.

At Sofueled, design isn't decoration. It's the difference between a product people recommend and one they grudgingly tolerate.

What You'll Work On
• End-to-end design for [core product area] - from discovery to shipped
• User research: you'll talk to actual users and let what they say change your mind
• A design system that scales: components, patterns, and docs the whole team uses
• Prototypes detailed enough to test, not just to impress in walkthroughs
• Collaboration with PMs and engineers to ship things that look good AND work well

What We Need
• [X]+ years of product design experience, ideally in a product company (not only agency)
• A portfolio that shows your thinking process - not just the polished final screens
• Figma proficiency - you use components and variables, not just artboards
• Experience running user research: interviews, usability tests, not just post-publish surveys
• Ability to give and receive design critique without it becoming personal

Strong Signals You're the One
• You've argued for a simpler solution and been right (and have the shipped product to show for it)
• You care about accessibility as a default, not an afterthought
• You've shipped something you're proud of AND something that taught you a hard lesson - and can talk about both

Compensation
• ₹[X]-₹[Y] LPA | [Equity]
• [Benefits]

Lead Generation Specialist

Template Growth / Sales
📌 Lead Generation Specialist
📍 [Location] | [Remote / Hybrid / In-office]
💼 Full-time | Mid Level

You'll spend a lot of time with lists, enrichment tools, and one recurring question: "Is this actually our ICP?"
If that sounds tedious - it is. It's also one of the highest-leverage things a revenue team can do.

At Sofueled, lead generation is a precision game, not a numbers game. We'd rather send 50 well-researched, targeted leads to the sales team than 500 semi-relevant ones.

What You'll Do
• Build and maintain high-quality prospect lists for [target segments / verticals / geographies]
• Enrich data using [Apollo / Clay / ZoomInfo / Clearbit - your actual tools]
• Research accounts and contacts to find the right person at the right company at the right time
• Set up outreach sequences with BDRs and marketing - focused, not spray-and-pray
• Track lead quality metrics - not just volume, but conversion from MQL to SQL to won
• Continuously improve ICP definitions based on what's actually closing

What You Bring
• [X]+ years in lead gen, data, or sales operations
• You love data quality - duplicates and bad emails make you visibly upset
• Strong research instincts: you find the right decision-maker even when LinkedIn doesn't cooperate
• Comfortable with CRM tools and spreadsheets with 10+ columns
• You measure your own success by pipeline generated, not lists exported

Incentive
• Experience with enrichment tools (Clay, Clearbit, Lusha, Apollo)
• Knowledge of email deliverability basics (SPF, DKIM, bounce management)
• Familiarity with intent data or technographic signals

Compensation
• ₹[X]-₹[Y] LPA
• [Benefits]

Project Manager

Template Operations
📌 Project Manager
📍 [Location] | [Remote / Hybrid / In-office]
💼 Full-time | Mid-Senior Level

You're the person who actually reads the meeting notes.
You follow up without being passive-aggressive. You make timelines that are optimistic enough to motivate and realistic enough to trust.
People leave your standups without wondering why they attended.

We need that person at Sofueled.

What You'll Manage
• End-to-end delivery of [tech / product / cross-functional] projects
• Stakeholder communication that keeps people informed without drowning them in status updates
• Risk tracking - you spot scope creep before it becomes a deadline crisis
• Project documentation that's actually maintained, not just written once and abandoned
• Coordination across Engineering, Design, and Business - keeping everyone aligned without becoming a bottleneck

What We're Looking For
• [X]+ years of project management in a product or tech environment
• You've shipped projects on time and can explain specifically what made that possible
• You write clear status updates: what's done, what's blocked, what's next - one paragraph
• You escalate problems early, not after they've become catastrophes
• Tools-agnostic: Jira, Notion, Asana, Linear - you work with what the team uses

What Sets You Apart
• You've handled a project that went sideways and brought it back without drama
• You define "done" clearly, before the project starts, not during the retrospective
• You keep teams accountable without becoming the bad guy

PMP / Agile / Scrum certifications are fine. What matters is whether you can actually run a project.

Compensation
• ₹[X]-₹[Y] LPA
• [Benefits]

Project Lead

Template Engineering / Operations
📌 Project Lead
📍 [Location] | [Remote / Hybrid / In-office]
💼 Full-time | Senior Level

This role is half individual contributor, half team driver.
You'll do the work AND set the standard for how the work gets done.

Project Leads at Sofueled don't just complete projects - they improve how projects get done for everyone who comes after them.

What You'll Do
• Lead end-to-end delivery of [key project area] as both contributor and coordinator
• Set technical / delivery standards and hold the team to them - by example first
• Mentor 2-3 junior or mid-level team members actively, not just when asked
• Partner with PM / business lead to scope, prioritize, and sequence work clearly
• Make tradeoff decisions and document the reasoning (future-you will be grateful)
• Own retrospectives and actually implement what comes out of them

Who You Are
• [X]+ years of experience, with at least [Y] years in a lead or senior capacity
• You've delivered large, complex work with multiple contributors and made it look manageable
• Your feedback makes people better, not just compliant
• You know when to go deep on a problem yourself and when to delegate and trust
• Strong communicator: you can run a planning session AND write a crisp one-page status doc

What This Role Is NOT
• A pure management role - you'll still be hands-on
• A role for someone who leads by title alone
• Easy - the bar is high, and you're expected to help raise it for others

Compensation
• ₹[X]-₹[Y] LPA | [Equity]
• [Benefits]
🔐

Anti-Impersonation & Fraud Prevention

Scammers are actively targeting our team. Read this. Share it with every new joiner. Report anything suspicious immediately.

What Is Happening & Why It Works

Awareness
This is a real and active threat at Sofueled. Employees have received messages impersonating founders, HR leads, and senior managers asking for urgent money transfers or gift card purchases. These are scams. No legitimate business request will ever ask you to transfer personal funds.

Common attack patterns our team has encountered:

ChannelHow It LooksWhat the Scammer Wants
Email Looks like a message from the CEO or HR. May use a lookalike domain (e.g. sofue1ed.com, sofueled.co, sofueled-hr.com). Subject line: "Quick request" or "Urgent - need your help" Bank transfer, gift card codes, or sensitive information
WhatsApp Unknown number using the founder's or manager's name and photo. "Hi, it's [Name] - my WhatsApp is not working on my usual number. Can you help me urgently?" Money transfer, UPI payment, gift cards
Slack A new Slack account or DM from someone with a familiar-sounding display name asking for help with a "confidential" purchase or transfer Money, credentials, or sensitive access
SMS Text message claiming to be a senior employee in an emergency. "Can't call right now - can you do me a favor?" Money or gift card purchase

How to Verify Email Legitimacy

Checklist
The only legitimate email domain at Sofueled is @sofueled.com. Any email from any other domain - including lookalikes - is not from us.

Before acting on any financial or sensitive request received by email, check every item:

Domain spoofing: Attackers register domains that look almost identical to sofueled.com. Look carefully for: swapped letters (sofue1ed), extra hyphens (sofueled-hr.com), different TLDs (sofueled.co, sofueled.in). When in doubt - it's not us.

WhatsApp & Slack Impersonation Rules

Policy
1
Sofueled will never make financial requests over WhatsApp. No founder, manager, or HR team member will ever ask you to transfer money, buy gift cards, or make any purchase via WhatsApp - under any circumstances, including emergencies.
2
If someone contacts you on WhatsApp claiming to be a Sofueled employee - especially claiming their "usual WhatsApp is not working" - do not respond to the request. Contact the person directly via Slack or their known @sofueled.com email to verify it's actually them.
3
On Slack, verify the profile. Every Sofueled Slack member has a completed profile with their real name, photo, and @sofueled.com email visible. A new account, empty profile, or unusual display name asking for urgent help should be treated as suspicious immediately.
4
No legitimate request requires secrecy. If anyone - on any channel - asks you to "keep this between us" or "don't tell anyone about this transfer," that is a red flag. Stop, do not act, and report it.

What To Do If You Receive a Suspicious Message

Process
Do NOT transfer money, share credentials, or buy gift cards - even if the request appears urgent or comes from someone senior. You will not be in trouble for pausing and verifying. You will be in trouble if you don't.
1
Stop. Do not respond, transfer, or take any action the message is asking for.
2
Verify independently. Call or message the supposed sender on a known channel (Slack DM to their real account, or call their known number) to confirm whether the request is real.
3
Report immediately - regardless of whether you acted on it or not - to:

communication@sofueled.com

Include: a screenshot of the message, the sender's email/number/username, and the time you received it.
4
If money was transferred - contact your bank immediately to attempt a reversal. Then report to communication@sofueled.com and your manager. Do not delay - every minute matters in a wire fraud case.
Remember: Reporting a suspicious message is never embarrassing - it protects the whole team. The people who fall for these scams are not gullible; the scammers are professional and specifically target employees at growing companies.
💬

Communication Tools & Standards

The tools Sofueled runs on, mandatory setup requirements, and how each tool works day-to-day.

Our Communication Stack

Reference
ToolPurposeWhat It Does AutomaticallySetup Required
Gmail (Google Workspace) All official email communication. Every employee gets a name@sofueled.com address. Spam filtering, thread grouping, shared calendar access Profile photo + email signature (both mandatory)
Slack Day-to-day internal communication. Async updates, team channels, DMs, announcements. Channel notifications, integrations with other tools Full profile (name, photo, title, team) - mandatory
Google Meet Video calls, team meetings, client calls, recorded interviews. Auto-records (when enabled), generates transcript, sends recording + notes to the meeting host's Google Drive and email None beyond Google account - but enable recording for all external / interview calls
Security note: These three tools - Gmail, Slack, and Google Meet - are the only official channels Sofueled uses for internal communication. Any financial or sensitive request arriving outside these tools (e.g. WhatsApp from an unknown number) should be treated as suspicious. See the Anti-Fraud section for guidance.

Mandatory Profile Setup (All Employees)

Checklist

Complete this within your first 48 hours. Incomplete profiles make it harder for teammates to recognize legitimate communications - and easier for scammers to impersonate you.

Gmail (Google Workspace)

Slack

Mandatory Email Signature Template

Template

Set this in Gmail: Settings (gear icon) - See All Settings - General - Signature - Create new. Every outbound email must include this signature. It reinforces brand trust and helps recipients verify they are talking to a real Sofueled employee.

[Your Full Name]
[Job Title] | Sofueled
📧 yourname@sofueled.com
📱 +91 [Your Number]
🌐 www.sofueled.com

--
This email and any attachments are confidential and intended solely for the addressee.
If you have received this email in error, please notify us at communication@sofueled.com.
How to set in Gmail: Open Gmail - click the gear icon (top right) - "See all settings" - scroll to "Signature" - click "Create new" - paste and format the template - set it as default for new emails AND replies/forwards - Save Changes.
Why this matters for security: A consistent email signature with your real name, title, and @sofueled.com address makes it significantly harder for scammers to convincingly impersonate you. If a colleague receives an email that looks like it's from you but lacks this signature, that's a red flag they should be trained to catch.
🗓️

Monthly 1:1s

Individual monthly check-ins between HR and each team member. 30 minutes. Not a performance review — a real conversation.

Why We Do Monthly 1:1s

Policy

Quarterly reviews tell you what already happened. Monthly 1:1s let you catch things early — before frustration becomes resignation, before a blocker becomes a missed deadline, before someone quietly checks out. These are not status updates. They are the single best tool HR has for understanding how the team actually feels.

Cadence: Once every month, with every team member. 30 minutes. HR-led. Schedule on the last week of each month so it becomes a rhythm. If someone misses, reschedule — don't skip.
What 1:1s areWhat 1:1s are NOT
A safe space to share how someone is really doingA performance review or accountability meeting
HR listening more than talkingHR giving feedback or instructions
Forward-looking (what's coming, what do you need?)A rundown of last month's completed tasks
Confidential unless something requires escalationA reporting mechanism to their manager

Question Bank for 1:1s

Reference

Pick 4-5 questions per session. Rotate them. Don't make it feel like an interrogation — let the conversation breathe.

Wellbeing & Energy

Growth & Direction

Team & Culture

Blockers & Support

1:1 Notes Template

Template

Keep notes in a private HR doc. Never share with the employee's manager unless escalation is required. Notes serve as institutional memory — next month's 1:1 should start with a glance at last month's.

1:1 Notes — [Employee Name]
Date: [DD/MM/YYYY] | Month: [Month Year]
HR: [Your Name]

--- HOW THEY'RE DOING ---
Energy / mood: [ ]
Workload: [ ] Overloaded  [ ] About right  [ ] Under-utilised

Summary (2-3 sentences on how they seem):


--- KEY THEMES FROM TODAY ---
•
•
•

--- ACTION ITEMS ---
[ ] HR to do:
[ ] Follow up on:
[ ] Raise with manager (if consented):

--- RED FLAGS / WATCH LIST ---
(Anything to monitor next month - low mood, friction, flight risk signals)


--- RETENTION SIGNAL ---
1-10 score given: [ ]
Context:

--- CARRY FORWARD TO NEXT MONTH ---
🏆

Acclaim Awards

Sofueled's recognition program — monthly spot awards (optional) and mandatory quarterly Acclaim, celebrating the people who make the team what it is.

Program Overview

Reference
Award TypeCadenceMandatory?Nominated ByDecided ByFormat
Monthly Acclaim Spot Monthly (if nominations received) Optional Anyone on the team HR + 1 senior leader Slack shoutout + small gift (coffee, voucher)
Quarterly Acclaim Every quarter (March, June, Sept, Dec) Mandatory Managers + peers via form Leadership team All-hands announcement + certificate + meaningful gift
Philosophy: Recognition that's too frequent loses meaning. Recognition that's too rare feels political. Monthly spot awards keep the energy up. Quarterly Acclaim carries real weight — and should feel like it.

Quarterly Acclaim — Categories & Process

Process
CategoryWhat It RecognisesWho's Eligible
⭐ Performer of the QuarterConsistently exceeded expectations; delivered measurable resultsAll employees (min. 3 months tenure)
🤝 Collaboration ChampionMade everyone around them better; went beyond their team boundariesAll employees
🌱 Growth AwardMost visible personal growth — took on new challenges, levelled upAll employees (esp. strong for newer joiners)
💡 Innovation SparkIntroduced an idea, process, or solution that improved how we workAll employees
❤️ Culture KeeperEmbodied Sofueled's values; made the team feel like a teamAll employees
1
Nominations open — HR sends a nomination form (Google Form) to all employees 3 weeks before quarter end. Managers receive a separate form with mandatory nominations for their direct reports.
2
HR compiles — Aggregate nominations, remove duplicates, note strength of reasoning. Present a shortlist to leadership (2-3 names per category).
3
Leadership decides — 30-minute discussion with founders/senior leadership. One winner per category. Decisions are final once confirmed.
4
Winners notified privately — HR calls or Slack DMs each winner before the all-hands. Give them a moment to absorb it — don't make it a surprise in front of 30 people without any warning.
5
Announced at all-hands — Read the nomination reason aloud (with nominator's permission). Make it specific — "for doing X in Y situation" — not generic praise. Specific recognition sticks.

Monthly Slack Shoutout Template

Template

Post in #general or #team-wins at the end of the month when a nomination is received. Keep it genuine — don't make it sound like a press release.

🏆 Monthly Acclaim — [Month] [Year]

This month's Acclaim goes to @[Name].

[2-3 sentences: what they did specifically, why it mattered, what it meant for the team or a customer. Avoid generic words like "dedicated" and "hardworking" — be specific about the actual thing they did.]

Nominated by: [Name or "a peer" if they prefer anonymity]

@[Name] — the team sees you. Thank you. 🙌
🔗

LinkedIn & Employer Brand

How HR builds a visible, credible presence on LinkedIn — and turns job openings into stories people actually want to share.

HR Profile Setup — Mandatory Checklist

Checklist

Your LinkedIn profile is the first thing a candidate sees when they get a message from you. An incomplete profile kills trust before the conversation starts.

Job Posting Strategy — What NOT to Do

Reference
Never copy-paste the job description. LinkedIn is a social platform, not a job board. A wall of bullet points gets scrolled past in 0.3 seconds. Every live job posting needs its own original post — written by you, in your voice, telling a story.
What most companies doWhat makes people stop and read
"We're hiring a Marketing Manager. Requirements: 5 years experience, MBA preferred..."Start with why the role exists and why it matters right now
Paste 12 bullet points from the JDPick ONE thing that makes this role genuinely interesting and lead with it
"Send your resume to hr@company.com"Tell them what happens after they apply — who reads it, how long it takes
Post once and waitEngage in comments, reshare after 3 days, tag relevant people
Generic "We're a great place to work"Tell a specific, true story about the team or a recent win

Copy Examples — Creative Job Post Formats

Template

Each format below works for different roles. Pick the one that fits the energy of the position. Adapt — don't copy word for word.

FORMAT 1 — The Growth Story (great for operations, PM, generalist roles)

We're growing, and growth has a way of revealing exactly what you're missing.

Right now, what we're missing is someone who can hold the centre.

At Sofueled, [1 sentence on what the company does]. The [Role Title] will be the person who makes sure everything we're building doesn't fall apart at the seams — and finds quiet satisfaction in that.

This isn't a role for someone who wants to be told what to do. It's for someone who looks at a messy situation and instinctively starts building systems.

📍 [Location] | Full-time | [Start Month]

If this sounds like you — or like someone you know — drop a comment, DM me, or apply here: [Link]

We're genuinely excited about who's next.

FORMAT 2 — The Honest Take (great for sales, BDR, high-effort roles)

I'll be honest about what this job is.

You'll do cold outreach. You'll get ignored. You'll have days where nothing lands.

And then you'll have a conversation that clicks, book a meeting that turns into a deal, and remember exactly why you love this work.

We're hiring a [Role Title] at Sofueled. This isn't for everyone. It's for the kind of person who sees rejection as data, not defeat.

What you'll get in return:
- A team that actually celebrates your wins
- Clear targets (and a realistic path to hit them)
- A shot at [Account Executive / senior role] in 12-18 months

[Location] | Full-time

Apply here: [Link]
Or DM me directly — I read every message.

FORMAT 3 — The Team Spotlight (great for design, product, engineering)

Three months ago, [Team Member's First Name] joined Sofueled as our [Role].

Last week, they shipped [specific thing they built/did]. It's live. It's being used. It changed how [who/what].

We didn't hire them because their resume was perfect. We hired them because of how they think.

We're looking for the next person like that.

Open role: [Role Title]
[1 line on what the role involves]

If you've been waiting for a team where your work actually gets seen — this might be it.

[Link to apply]

FORMAT 4 — The Values Post (great for culture-first roles: HR, CS, operations)

Something I've noticed building the People function at Sofueled:

The best hires aren't always the most experienced.
They're the ones who are honest about what they don't know and relentless about figuring it out.

We're hiring for [X roles] right now — across [departments].

If you've ever wanted to work somewhere where HR isn't just about approving leaves, where your manager actually wants feedback, and where "we'll figure it out together" is a real answer and not a deflection —

Come meet us.

[Link to open roles]

(And yes — I read every application personally.)

Canva Post — What to Create & How

Reference

A visual graphic alongside your text post dramatically increases reach. Here's how to use Canva to create LinkedIn-ready hiring creatives that look on-brand.

1
Go to Canva.com - Search for "LinkedIn Post" in templates (1080x1080px). Filter by colour to find ones close to Sofueled's brand palette (indigo/deep blue).
2
What to put on the graphic (keep it minimal — the text post tells the story):
  • "We are hiring" or "Joining the team?" as the headline
  • Role title — large, bold
  • Location + work type (Mumbai | Full-time)
  • 2-3 bullet points max (not a full JD — just the most interesting parts)
  • Sofueled logo + brand colour
3
Visual formats that work well on LinkedIn:
  • Single image card — clean, bold role title, subtle brand texture in background
  • Carousel (2-5 slides) — Slide 1: "We're hiring [Role]", Slide 2: What you'll do, Slide 3: Who we're looking for, Slide 4: What we offer, Slide 5: How to apply
  • Team photo with overlay text — real photo of the team with the role title overlaid. Performs extremely well because it's human.
4
After posting: Share the post to your personal Stories, tag the Sofueled company page, and ask 2-3 team members to comment (not just like — comments multiply reach by 3-4x). Reshare at 9am on day 3 with a brief update like "Still open — a few great conversations already, but looking for more."
Best posting times on LinkedIn (India): Tuesday-Thursday, 8-9am or 12-1pm. Avoid Friday afternoons and weekends — engagement drops significantly. Post the visual + caption together in a single post (don't add the image as a comment).