Hiring & Recruiting
End-to-end process for sourcing, screening, and selecting top talent.
Role Definition & Job Description Framework
ProcessBefore posting any role, align on the following with the hiring manager:
Sourcing Strategy by Role Level
Process| Level | Primary Channel | Secondary Channel | Timeline |
|---|---|---|---|
| IC / Junior | Job boards (e.g. LinkedIn, Indeed) | University partnerships, referrals | 2 - 4 weeks |
| Mid-Level | Job Boards + Referrals | Niche communities, LinkedIn Recruiter | 3 - 5 weeks |
| Senior / Staff | Outbound sourcing + referrals | Executive search (if needed) | 4 - 8 weeks |
| Leadership / VP+ | Executive search firm | Board network, warm referrals | 8 - 16 weeks |
Application Screening Checklist
ChecklistUse this checklist when reviewing every application to ensure consistent, bias-free screening.
Key Recruiting Metrics to Track
ReferenceInterview Frameworks
Structured approaches to assess candidates fairly and consistently.
Standard Interview Pipeline (4-Stage Model)
ProcessAssess: motivation, logistics, salary expectations, culture fit basics
Assess: role fit, experience depth, team dynamics, growth trajectory
Assess: technical ability, problem-solving, domain knowledge, work sample
Assess: values alignment, cross-functional collaboration, leadership principles
Behavioral Interview - STAR Method Guide
ReferenceTrain all interviewers to probe using the STAR framework. Each question should pull out:
What was the context? What challenge or opportunity existed?
What was the candidate's specific responsibility or goal?
What did THEY personally do? Press for "I" not "we".
What was the measurable outcome? What did they learn?
Interviewer Scorecard Template
TemplateAll interviewers must submit a scorecard within 24 hours of the interview. Use a consistent 4-point scale:
| Rating | Label | Meaning |
|---|---|---|
| 1 | Strong No Hire | Significant gaps; would not meet bar for this role |
| 2 | No Hire | Some strengths but doesn't meet the bar overall |
| 3 | Hire | Meets the bar; would perform well in this role |
| 4 | Strong Hire | Exceptional; exceeds expectations for this role |
Candidate Communication Templates
Ready-to-use templates. Click Copy to grab any template instantly — but feel free to rephrase before sending. Note: the ATS handles automated emails for applications processed through it. These templates are for direct CVs sent to a team member, or any case where a personal touch is needed.
Application Received - Acknowledgment
TemplateSend within 24 hours of application. Subject: We received your application - [Role] at [Company]
Hi [First Name], Thank you for applying to the [Job Title] role at Sofueled. We've received your application and our team is reviewing it carefully. We expect to be in touch within [X business days] to let you know next steps. In the meantime, feel free to explore more about us at [company website or LinkedIn]. Thanks again for your interest - we appreciate you taking the time. [Your Name] [Title] · Sofueled
Phone/Video Screen - Invite
TemplateSend when advancing a candidate to the recruiter screen stage. After sending this email, follow up with a Google Meet calendar invite — add all relevant interviewers and the candidate as guests so everyone has the link and timing confirmed in one place.
Hi [First Name], We reviewed your application for the [Job Title] role and would love to connect for a quick conversation to learn more about your background. I'd like to schedule a [20/30]-minute video call - here's a link to book a time that works for you: [Calendly/scheduling link] In our call we'll cover: • A bit about the role and what we're building • Your background and what you're looking for • Next steps in the process Looking forward to connecting! [Your Name] [Title] · Sofueled
Interview Invite - Hiring Manager Round
TemplateSend after a successful recruiter screen.
Hi [First Name], Great news - we'd like to move you forward in the process for the [Job Title] role! The next step is a [45/60]-minute conversation with [Hiring Manager Name], [their title], on [platform]. Here are some things you might want to prepare: • 2 - 3 examples of projects most relevant to this role • What you're looking for in your next move • Any questions you have about the team or role Scheduling link: [link] Or let me know your availability and I'll send an invite. Looking forward to the conversation! [Your Name] [Title] · Sofueled
Rejection - Application Stage (Pre-Interview)
TemplateSend within 5 business days of receiving application. Always respond - ghosting is unacceptable.
Hi [First Name], Thank you for taking the time to apply for the [Job Title] role at Sofueled. After careful review, we've decided to move forward with other candidates at this time. This is not a reflection of your potential - it's a decision based on where we are as a team right now. We'll keep your information on file and encourage you to apply for future roles that may be a better fit. Thank you again for your interest in Sofueled - we wish you the best in your search. [Your Name] [Title] · Sofueled
Rejection - Post-Interview (Phone Screen or Final)
TemplateFor candidates who interviewed. Call first if they reached final rounds; email is acceptable for earlier stages.
Hi [First Name], Thank you so much for the time you invested in our interview process for the [Job Title] role. It was a genuine pleasure getting to know you. After careful consideration, we've decided to move forward with another candidate whose experience more closely aligns with our current needs. This was a difficult decision - you brought [specific strength, e.g., "clear strategic thinking"] to the conversations and it showed. I hope our paths cross again. I'd encourage you to stay in touch and keep an eye on future openings at Sofueled. Thank you again, and I wish you all the best in your search. [Your Name] [Title] · Sofueled
Verbal Offer - Follow-Up Email
TemplateSend after the verbal offer call to confirm key details before the formal letter goes out.
Hi [First Name], It was wonderful speaking with you today - I'm so excited about the possibility of you joining the [Team Name] team! As discussed, here's a summary of the offer: • Role: [Job Title] • Start Date: [Proposed Start Date] • Base Salary: [Amount] per year • Location: [Remote / Hybrid / Office] The formal offer letter will follow within [24/48 hours]. Please review it carefully and let me know if you have any questions. We'd love to have your decision by [date] - but please don't hesitate to reach out before then. So excited to have you consider joining us! [Your Name] [Title] · Sofueled
Offer & Negotiation
Frameworks and scripts for making and negotiating offers confidently.
Offer Construction Guidelines
ProcessSalary Negotiation Response Framework
ReferenceCounter-Offer Protocol
ProcessOnboarding
Making every new hire's first days exceptional - before day one through 90 days.
Pre-boarding Checklist (Before Day 1)
ChecklistComplete all of these at least 3 business days before the start date:
Day 1 Agenda Template
Template30-60-90 Day Onboarding Framework
Reference- Understand the business, product, and team
- Meet every key stakeholder (shadow, don't pitch)
- Complete all compliance and tool training
- Identify 3 quick wins to build credibility
- Weekly check-ins with manager
- Deliver on the 3 quick wins identified
- Take ownership of at least one ongoing project
- Build relationships across functions
- Proactively share observations and questions
- Bi-weekly check-ins with manager
- Own a project end-to-end
- Begin mentoring or supporting peers
- Share feedback on onboarding experience
- Set 6-month OKRs with manager
- Full-pace contribution expected
New Hire Survey - Timing & Questions
ReferenceSend two pulse surveys to all new hires:
- On a scale of 1 - 10, how would you rate your first week?
- Did you have everything you needed to get started? (Y/N + open field)
- Do you have clarity on your priorities for the first 30 days?
- How would you describe the team culture so far?
- Is there anything we could have done better to onboard you?
- Do you feel equipped to succeed in your role?
- Do you understand how your work connects to company goals?
- Rate the quality of your manager relationship (1 - 10)
- What's been the biggest positive surprise?
- What's been the biggest challenge?
- Do you feel like you belong here?
- Would you recommend [Company] as a place to work? (eNPS)
- What's one thing we should change about onboarding?
Performance Management
Fair, consistent processes for reviews, feedback, and improvement plans.
Annual Review Cycle Calendar
Reference| Month | Activity | Owner |
|---|---|---|
| January | Goal-setting for new year (OKRs / KPIs) | Manager + Employee |
| March | Q1 pulse check - 1:1 with manager | Manager |
| June | Mid-year performance review + feedback | HR + Manager |
| July | Calibration sessions for high performers | People Ops + Leadership |
| October | Q3 pulse check + self-assessment reminder | HR |
| November | Annual review self-assessments open | Employee |
| December | Manager reviews + calibration + comp decisions | Manager + HR + Finance |
Constructive Feedback Framework (SBI Model)
ReferenceTrain managers to deliver feedback using the Situation-Behavior-Impact (SBI) model:
"In yesterday's client meeting..." - be specific, not general. Never "you always..."
"You interrupted the client twice before they finished speaking." - observable, not interpretive.
"It made them feel unheard, which affected trust in the relationship." - explain the consequence.
Performance Improvement Plan (PIP) Framework
ProcessPerformance Rating Definitions
Reference| Rating | Label | Description | Expected % |
|---|---|---|---|
| 5 | Exceptional | Significantly exceeded all goals; rare, outsized impact | 5 - 10% |
| 4 | Exceeds Expectations | Consistently exceeded goals; strong contributor | 20 - 25% |
| 3 | Meets Expectations | Delivered on goals reliably; solid performer | 55 - 60% |
| 2 | Needs Improvement | Partially met goals; coaching required | 10 - 15% |
| 1 | Unsatisfactory | Did not meet goals; may require PIP or separation | <5% |
Employee Relations
Handling conflict, grievances, and sensitive workplace situations with care and consistency.
Conflict Resolution Process
ProcessFormal Grievance Handling Protocol
Process| Step | Action | Timeline |
|---|---|---|
| 1 | Employee submits written grievance to HR | Any time |
| 2 | HR acknowledges receipt and assigns case owner | Within 24 hrs |
| 3 | Initial HR investigation meeting | Within 3 days |
| 4 | Full investigation (interviews, evidence review) | 5 - 14 days |
| 5 | HR issues written decision to all parties | Within 21 days |
| 6 | Employee may appeal to senior HR / COO | Within 5 days of decision |
| 7 | Appeal decision is final | Within 10 days of appeal |
Difficult Conversations - Quick Scripts
TemplateOffboarding
Graceful, secure, and respectful employee exits - voluntary or otherwise.
Offboarding Checklist (All Departures)
ChecklistPeople & Comms
IT & Security
Exit Interview Question Bank
TemplateConduct exit interviews within the last week of employment. Keep it conversational - not interrogative. Use a mix of these questions:
- What prompted you to start looking for a new opportunity?
- Did this role meet your expectations when you joined?
- What did you enjoy most about working here?
- What frustrated you most?
- How would you describe your relationship with your manager?
- Did you feel supported in your growth and development?
- How would you describe the team culture?
- What does your new role offer that we don't?
- What's one thing we could do to be a better employer?
- Would you consider working here again in the future?
- Would you recommend us to a friend looking for a job?
Reference & Verification Policy
Reference| Request Type | Response |
|---|---|
| Employment verification (dates, title) | Confirm via HR or designated verification service |
| Performance reference (verbal) | HR screens first; only authorized if no legal risk |
| Departed employee in good standing | May provide: "We can confirm employment from [date] to [date] as [title]." |
| Departed employee with performance issues | Confirm employment only. No elaboration. Escalate to legal if pressed. |
| Departed employee - involuntary termination | Confirm employment only. Consult legal before any further comment. |
Compliance & Legal Quick Reference
Key compliance obligations for People Ops - not legal advice; consult counsel for specifics.
Employment Law - Must-Know Basics
Reference| Area | Key Obligation | Trigger |
|---|---|---|
| Anti-discrimination | No adverse employment actions based on protected characteristics | Every hiring, promotion, and termination decision |
| FMLA (US) | Up to 12 weeks unpaid leave for qualifying events | Employee request + 50+ employees |
| Pay equity | Equal pay for equal work regardless of gender, race, etc. | Any comp decision; annual audit recommended |
| Worker classification | Correctly classify employees vs. contractors (IRS 20-factor test) | Any new contractor engagement |
| WARN Act (US) | 60-day notice for layoffs of 100+ employees | Mass layoffs or plant closures |
| I-9 Verification | Verify work authorization for all new hires | Every new hire, within 3 business days |
HR Documentation Retention Requirements
Reference| Document Type | Retain For | Storage |
|---|---|---|
| Employment applications (not hired) | 1 - 2 years | ATS (secure) |
| Employee personnel files | Duration of employment + 7 years | HRIS (encrypted) |
| I-9 forms | 3 years from hire or 1 year after termination | Separate, secure file |
| Payroll records | 3 - 7 years (varies by state) | Payroll system |
| Performance reviews & PIPs | Employment + 7 years | HRIS (secure) |
| Investigation files | Employment + 7 years minimum | Legal-hold folder (encrypted) |
| Benefits enrollment | 6 years (ERISA) | Benefits platform |
Annual HR Compliance Audit Checklist
ChecklistRun this audit every January or before any major company change (acquisition, rapid growth, new state/country):
Internship Program
How to source, onboard, and convert interns - plus TPO contacts, stipend structure, and program design.
College & TPO Contact Directory
ReferenceMaintain and update this directory each academic year (June - July). Reach out to TPOs no later than August for winter internships and December for summer internships.
| College | TPO Name | TPO Email | Programs Offered | Best Intake Month |
|---|---|---|---|---|
| [College Name 1] | [TPO Name] | [tpo@college.ac.in] | B.Tech, MBA | October (summer) / April (winter) |
| [College Name 2] | [TPO Name] | [tpo@college.ac.in] | B.Com, BBA, MBA | November / May |
| [College Name 3] | [TPO Name] | [tpo@college.ac.in] | B.Tech, MCA | October / April |
| [College Name 4] | [TPO Name] | [tpo@college.ac.in] | BA, BMS, MBA | November / May |
TPO Outreach Email Template
TemplateSend to TPO 2 - 3 months before the internship intake. Subject: Internship Opportunity for [Year] Students - Sofueled
Dear [TPO Name], Greetings from Sofueled! I'm [Your Name], [Your Title] at Sofueled. We are a [brief company description - industry, size, what you do]. We are looking to onboard interns for our [Summer / Winter] Internship Program - [Month] to [Month] [Year] - across the following functions: • [Department 1] - [X] positions • [Department 2] - [X] positions • [Department 3] - [X] positions About our internship program: • Duration: [6 / 8 / 12] weeks • Mode: [In-office / Hybrid / Remote] • Stipend: ₹[Amount] per month • Live project work from Day 1 • Certificate + Letter of Recommendation upon completion • Top performers are considered for Pre-Placement Offers (PPOs) We'd love to partner with [College Name] and engage with your talented students. Could we schedule a brief call to discuss the engagement process? Please feel free to share this with your students and career cell. Looking forward to hearing from you. Warm regards, [Your Name] [Your Title] | Sofueled [Phone] | [Email] [LinkedIn / Website]
Stipend Structure & Benefits
Reference| Role Type | Monthly Stipend (₹) | Duration | Additional Benefits |
|---|---|---|---|
| Engineering / Technical | ₹[Amount] | 8 - 12 weeks | Travel reimbursement, lunch, equipment access |
| Business / Management | ₹[Amount] | 6 - 8 weeks | Travel reimbursement, lunch |
| Marketing / Design | ₹[Amount] | 6 - 8 weeks | Travel reimbursement, lunch |
| Operations / Finance | ₹[Amount] | 6 - 8 weeks | Travel reimbursement, lunch |
| HR / People Ops | ₹[Amount] | 6 - 8 weeks | Travel reimbursement, lunch |
Internship Program Structure
Process- Company overview and culture intro
- Tool and system access setup
- Meet the team and buddy assignment
- Project brief and goals defined
- HR orientation (stipend, attendance, policies)
- Live project contribution
- Weekly check-ins with mentor
- Mid-term evaluation (Week 4 for 8-week programs)
- Cross-functional exposure sessions
- Feedback loop every 2 weeks
- Project presentation to team / leadership
- Final evaluation by mentor
- PPO decision communicated
- Certificate and LOR issued
- Exit feedback survey sent
Campus Hiring
End-to-end campus recruitment - when to hire, which campuses, how to run drives, and PPO policy.
Campus Recruitment Calendar
ReferenceCampus recruitment follows the Indian academic calendar. Plan your hiring roadmap around these key windows:
| Month | Activity | Target Cohort | Owner |
|---|---|---|---|
| June - July | TPO relationship refresh; send intent letters to target colleges | Final year (graduating next May) | HR + Hiring Manager |
| August | Pre-placement talks (PPTs) at Tier 1 & Tier 2 campuses | Final year | HR + Business Leader |
| September - October | Aptitude tests + GDs on campus; shortlist candidates | Final year | HR |
| October - November | Campus interview drives; offers extended | Final year | HR + Panel |
| November - December | PPO conversions for summer interns | Penultimate year (interns) | HR |
| December - January | Winter internship drives | Penultimate year | HR |
| May - June | New campus hire joining; onboarding cohort | Freshers | HR + L&D |
Campus Tiering & Targeting Strategy
Process| Tier | Examples | Roles | Hiring Volume | Approach |
|---|---|---|---|---|
| Tier 1 | IITs, IIMs, BITS, NIT top 5 | Senior IC, Tech Lead, PM, MBA roles | Low, targeted | Direct campus presence; executive-led PPTs |
| Tier 2 | State engineering colleges, mid-tier MBA | SDE, Junior Analyst, Operations, Sales | Medium | TPO partnerships; online + on-campus mix |
| Tier 3 | Local colleges, polytechnics, distance programs | Support roles, BPO, field ops | High volume | Job portals, virtual drives, referrals |
Campus Drive Process (Step-by-Step)
ProcessPre-Placement Offer (PPO) Policy
ReferenceRed Flags to Avoid in Candidates
What to watch for at every stage - resume, interview, and reference check. These are signals, not automatic disqualifiers (except where noted).
Resume Red Flags
Reference| Red Flag | Why It Matters | How to Probe |
|---|---|---|
| Frequent job-hopping (<12 months at multiple roles) | May signal poor fit, disengagement, or commitment issues | "Walk me through why you left each of your last 3 roles." |
| Gaps in employment (>6 months, unexplained) | Could be personal, sabbatical, health, or performance - explore, don't assume | "Can you tell me about this period between [dates]?" |
| Vague job titles or descriptions | May indicate inflated role or lack of real ownership | "Tell me exactly what you personally owned in this role." |
| Inconsistent dates or timeline gaps | Could indicate misrepresentation - verify via background check | Flag for verification; compare with LinkedIn and references |
| No measurable achievements - only responsibilities listed | Suggests either junior thinking or inability to tie work to outcomes | "What's one number you can point to that shows your impact?" |
| Resume tailored to the job posting word-for-word | Not a red flag on its own, but probe for genuine depth behind the keywords | Ask for specific examples behind each claimed skill |
| Claimed skills that don't show up in job history | "Python expert" with zero engineering roles - credibility gap | Test the skill directly in the interview |
Interview Red Flags (Behavioural & Attitudinal)
Reference| Red Flag | What It May Signal | Severity |
|---|---|---|
| Speaks negatively about every past employer | Pattern of blaming others; may repeat at your company | High |
| Cannot give a single example where they failed or made a mistake | Low self-awareness; will struggle to grow or take feedback | High |
| Takes sole credit for every team achievement ("I built...", "I delivered...") | Collaboration issues; may be a poor team player | Medium |
| Asks no questions at the end | Low genuine interest or preparation - or extreme nerves (explore) | Medium |
| Extremely rehearsed answers with no variation or personalisation | May be coaching-dependent; probe with follow-ups | Medium |
| Visibly defensive when probed deeper on answers | Insecurity, or the surface answer isn't accurate | Medium |
| Dismissive or rude to recruiter / coordinator | A strong predictor of future workplace behaviour - how people treat "junior" staff is character | High |
| Salary expectations wildly out of band (3 - 4× higher) | Likely a mismatch in expectations - clarify early and save everyone time | Low |
| Unclear on why they want THIS role / company specifically | May be spray-and-pray applying; motivation and retention risk | Medium |
Automatic Disqualifiers (No Exceptions)
ReferenceTermination Guide
When and how to terminate employment - covering grounds, process, meeting scripts, and post-termination steps.
Grounds for Termination
Reference| Category | Examples | Process Required | Notice Period |
|---|---|---|---|
| Gross Misconduct | Theft, fraud, harassment, violence, serious insubordination, substance abuse at work | Suspend → investigate → terminate (no PIP required) | None (immediate, per local law) |
| Performance (post-PIP) | Failed to meet PIP objectives after full PIP cycle | Full PIP cycle + documented check-ins required | Per employment contract |
| Redundancy / Restructuring | Role eliminated, company downsizing, function restructured | Legal review → separation agreement → severance | Per contract + severance package |
| Policy Violation | Repeated policy breaches after written warnings, IP theft, confidentiality breach | Written warnings (1 - 2) → HR review → terminate | Per contract (often waived for serious violations) |
| Probation Failure | New hire does not meet expectations within probation period | Mid-probation review + documented concerns → end of probation decision | Shorter notice per contract (usually 1 week - 1 month) |
Pre-Termination Checklist
ChecklistComplete every item before the termination meeting. Missing any of these creates legal exposure.
Termination Meeting Script
TemplateThe meeting should last no more than 10 - 15 minutes. Be direct, compassionate, and clear. Do not negotiate. Do not over-explain.
[Manager]: "[Name], thank you for coming in. [HR Name] is joining us today as well." [HR]: "We have some difficult news to share with you. We've made the decision to end your employment with Sofueled, effective today / [date]." [Pause - give them a moment to absorb this.] [HR]: "This decision is final. [Brief reason without excessive detail]: • For performance: 'As you know from our PIP process, we haven't seen the progress needed for this role.' • For misconduct: 'Following our investigation into [general reference], we cannot continue the employment relationship.' • For redundancy: 'Your role has been eliminated as part of a restructuring of the [department] team.'" [HR]: "Here's what happens next: • Your last day is [date] / today. • Your final pay - including [notice pay / accrued PTO / etc.] - will be processed by [date]. • [Separation agreement, if applicable]: 'We have a separation agreement for you to review. You have [X days] to consider it. We recommend you consult a lawyer.' • Your access to company systems will be [revoked at EOD / revoked now]. • Please return [laptop / access card / equipment] by [date/time]." [HR]: "Do you have any immediate questions about the logistics?" [Listen, answer factual questions only. Do not debate the decision.] [HR]: "I know this is difficult news. We wish you well in what comes next."
Post-Termination Checklist
ChecklistSame Day
Within 1 Week
Sample Job Descriptions
Copy-ready JD templates across 10 roles. Honest, direct, and built to attract people who actually read job descriptions.
Software Engineer (Backend / Full Stack)
Template Engineering📌 Software Engineer - Backend / Full Stack 📍 [Location] | [Remote / Hybrid / In-office] 💼 Full-time | [Level: Junior / Mid / Senior] We're Sofueled. We promise this JD won't say "rockstar," "ninja," or "fast-paced environment." It will say: the work is real, the team is small enough that your code actually matters, and we'll respect your time. What You'll Work On • Backend services and APIs that [core function] for [who uses it] • Systems with real users - you'll feel it when something breaks • The parts that were written when the company had 3 engineers (and improving them) • Architecture decisions that the team will live with for years - you get a voice in these The Stack We Actually Use • [Primary language: Python / Go / Node.js / etc.] • [Framework + DB] • [Cloud: AWS / GCP / Azure] • [Infra: Docker / K8s / etc. - list the real ones] Who Fits This Role • [X]+ years writing production code, not just tutorials • You've debugged something at 2am and still like programming • You write tests - not because a process says so, but because you've been burned before • You can explain why you wrote code the way you did, and you're open to being wrong • Solid SQL - you know how to not blow up a database under load Incentive • You've worked on systems with real traffic (not just "it worked in staging") • You've reviewed someone else's code constructively • You have opinions about caching and aren't embarrassed to share them Compensation • ₹[X]-₹[Y] LPA | [Equity / ESOPs] • [Health insurance, PTO, learning budget - be specific] Sofueled is an equal opportunity employer. We hire on skill and values, not on where you went to school.
Product Manager
Template Product📌 Product Manager - [Growth / Platform / Consumer / B2B] 📍 [Location] | [Remote / Hybrid / In-office] 💼 Full-time | [Level: Associate PM / PM / Senior PM] Honest take: PM roles at most companies are glorified backlog grooming. At Sofueled, PMs own outcomes - not just roadmaps. Saying no (to yourself included) is 50% of the job. What You'll Own • The roadmap and strategy for [product area] - from "what should we build?" to "it's live" • Discovery: user research, data analysis, competitive benchmarking - you go find the truth • PRDs that engineers actually read, because they're clear and reasoned - not 40 bullet points • Metrics for your area: if you can't explain why a number is moving, that's on you • Stakeholder communication that keeps people informed without drowning them in updates What We Need • [X]+ years in product management at a tech company • Strong analytical instinct - you'd rather look at data than win an argument on vibes • You've shipped something real, end-to-end, with measurable impact • Comfortable with ambiguity, intolerant of vagueness • You can hold your own with engineers AND with leadership - different conversations, same clarity Strong Signal You'd Fit • You've killed a feature you loved because the data said to • You've written a PRD over a weekend because the problem was genuinely interesting to you • You've gotten an engineering team to trust your judgment - not because of your title Compensation • ₹[X]-₹[Y] LPA | [Equity] • [Benefits]
Business Development Representative (BDR / SDR)
Template Sales📌 Business Development Representative (BDR) 📍 [Location] | [Remote / Hybrid / In-office] 💼 Full-time | Entry-Mid Level Honest job description: you will do cold outreach. You will get ignored. You will get hung up on. Then you'll have one great conversation, book a meeting, and it'll feel excellent. If the first part sounds like a job to you - stop here. If the second part sounds like a game you want to win - read on. What This Job Actually Is • Build pipeline from scratch - outbound first, inbound assist • Write emails people actually open, not 8-line walls of corporate text • Make calls without a script, using real human judgment • Qualify whether a prospect is worth the AE's time (you protect their calendar) • Hit monthly meeting targets and track your own numbers honestly Who Fits This Role • You're competitive in a collaborative way - you want the team to win more than you want credit • You don't wait to be told what to do when your list runs dry • You take rejection without internalizing it (this is a trainable skill - we'll help) • [0-2] years of sales or customer-facing experience Tools You'll Use [Apollo / LinkedIn Sales Nav / HubSpot / Outreach - list your actual stack] What Comes Next We promote BDRs to Account Executive based on performance - typically 12-18 months. This is a launchpad, not a landing pad. We'll be clear about what promotion looks like. Compensation • ₹[X] fixed + ₹[Y] per qualified meeting booked • [Benefits]
Marketing Manager
Template Marketing📌 Marketing Manager - [Brand / Growth / Content / Performance] 📍 [Location] | [Remote / Hybrid / In-office] 💼 Full-time | Mid-Senior Level We need someone who cares whether the work is good, not just whether it's done. Specifically: someone who looks at the metrics AND reads the copy before it goes out. What You'll Own • [Channel / area] strategy and execution, from brief to post-mortem • Content that makes someone bookmark a page and send it to their team • Campaign KPIs set before the campaign starts, not after • The [agency / freelancer] relationships that need clear direction to deliver great work • Making sure "it performed well" means something you can actually show in a slide What Good Looks Like Here • You've run a campaign from zero to launch and can explain what worked and what didn't • You write, or you direct writers - either way, you know good from average • You use data to make decisions, not to justify them after the fact • You're curious about this industry outside of your job - you actually read about it Incentive • You've built a content engine, not just published one-off pieces • You've managed a budget and have real opinions on how to allocate it • You've scaled a channel from early-stage to meaningful numbers Compensation • ₹[X]-₹[Y] LPA • [Benefits]
Customer Success Manager (CSM)
Template Customer Success📌 Customer Success Manager (CSM) 📍 [Location] | [Remote / Hybrid / In-office] 💼 Full-time | [Level: Associate CSM / CSM / Senior CSM] Your job title is Customer Success Manager. Your actual job: make sure customers don't just use Sofueled - they depend on it. Do this well, and renewals become a formality. Do it really well, and customers bring you into their internal meetings. What You'll Do • Own onboarding, adoption, and ongoing success for [X] accounts worth [₹X ARR] • Run QBRs that customers look forward to - yes, this is achievable • Spot churn signals before they become exit conversations • Be the customer's voice internally - their advocate, not their apologist • Drive renewals and expansion through relationships built on real trust, not just charm Who You Are • [X]+ years in CS, account management, or a client-facing role you genuinely enjoyed • You ask good questions and actually change your approach based on the answers • You're organized: 50 accounts, zero things slipping through the cracks • Comfortable with CS metrics: NRR, health scores, NPS, churn rate - not because of dashboards, because they matter Compensation • ₹[X]-₹[Y] fixed + [X]% variable on managed ARR renewed/expanded • [Benefits]
HR Business Partner (HRBP)
Template HR / People Ops📌 HR Business Partner (HRBP) 📍 [Location] | [Remote / Hybrid / In-office] 💼 Full-time | Mid-Senior Level HRBPs at Sofueled are not policy-enforcers or culture-police. They're trusted advisors who help smart people work together well - and hold people accountable when they don't. If you've spent your HR career writing policies nobody reads, this role will feel different. What You'll Do • Partner with [X] business leaders on org design, workforce planning, and talent strategy • Own performance management cycles for your business units - lead them, don't just administer them • Handle employee relations cases with confidentiality, care, and clear judgment • Be the first call for managers when things get complicated (and you won't flinch) • Use data to tell stories: attrition trends, engagement signals, headcount patterns • Ensure compliance without letting it paralyze the business Who You Are • [X]+ years in an HRBP or HR generalist role at a company that expected more than process-following • You've had hard conversations - performance management, terminations, conflict - and you're good at them • You build trust quickly with people at all levels - from ICs to founders • You believe HR exists to make the business better, not just to protect it Compensation • ₹[X]-₹[Y] LPA • [Benefits]
UI/UX Designer
Template Design📌 UI/UX Designer 📍 [Location] | [Remote / Hybrid / In-office] 💼 Full-time | [Level: Mid / Senior] You're going to be the person who says "wait, is this actually usable?" in every product review. We need that person. Badly. At Sofueled, design isn't decoration. It's the difference between a product people recommend and one they grudgingly tolerate. What You'll Work On • End-to-end design for [core product area] - from discovery to shipped • User research: you'll talk to actual users and let what they say change your mind • A design system that scales: components, patterns, and docs the whole team uses • Prototypes detailed enough to test, not just to impress in walkthroughs • Collaboration with PMs and engineers to ship things that look good AND work well What We Need • [X]+ years of product design experience, ideally in a product company (not only agency) • A portfolio that shows your thinking process - not just the polished final screens • Figma proficiency - you use components and variables, not just artboards • Experience running user research: interviews, usability tests, not just post-publish surveys • Ability to give and receive design critique without it becoming personal Strong Signals You're the One • You've argued for a simpler solution and been right (and have the shipped product to show for it) • You care about accessibility as a default, not an afterthought • You've shipped something you're proud of AND something that taught you a hard lesson - and can talk about both Compensation • ₹[X]-₹[Y] LPA | [Equity] • [Benefits]
Lead Generation Specialist
Template Growth / Sales📌 Lead Generation Specialist 📍 [Location] | [Remote / Hybrid / In-office] 💼 Full-time | Mid Level You'll spend a lot of time with lists, enrichment tools, and one recurring question: "Is this actually our ICP?" If that sounds tedious - it is. It's also one of the highest-leverage things a revenue team can do. At Sofueled, lead generation is a precision game, not a numbers game. We'd rather send 50 well-researched, targeted leads to the sales team than 500 semi-relevant ones. What You'll Do • Build and maintain high-quality prospect lists for [target segments / verticals / geographies] • Enrich data using [Apollo / Clay / ZoomInfo / Clearbit - your actual tools] • Research accounts and contacts to find the right person at the right company at the right time • Set up outreach sequences with BDRs and marketing - focused, not spray-and-pray • Track lead quality metrics - not just volume, but conversion from MQL to SQL to won • Continuously improve ICP definitions based on what's actually closing What You Bring • [X]+ years in lead gen, data, or sales operations • You love data quality - duplicates and bad emails make you visibly upset • Strong research instincts: you find the right decision-maker even when LinkedIn doesn't cooperate • Comfortable with CRM tools and spreadsheets with 10+ columns • You measure your own success by pipeline generated, not lists exported Incentive • Experience with enrichment tools (Clay, Clearbit, Lusha, Apollo) • Knowledge of email deliverability basics (SPF, DKIM, bounce management) • Familiarity with intent data or technographic signals Compensation • ₹[X]-₹[Y] LPA • [Benefits]
Project Manager
Template Operations📌 Project Manager 📍 [Location] | [Remote / Hybrid / In-office] 💼 Full-time | Mid-Senior Level You're the person who actually reads the meeting notes. You follow up without being passive-aggressive. You make timelines that are optimistic enough to motivate and realistic enough to trust. People leave your standups without wondering why they attended. We need that person at Sofueled. What You'll Manage • End-to-end delivery of [tech / product / cross-functional] projects • Stakeholder communication that keeps people informed without drowning them in status updates • Risk tracking - you spot scope creep before it becomes a deadline crisis • Project documentation that's actually maintained, not just written once and abandoned • Coordination across Engineering, Design, and Business - keeping everyone aligned without becoming a bottleneck What We're Looking For • [X]+ years of project management in a product or tech environment • You've shipped projects on time and can explain specifically what made that possible • You write clear status updates: what's done, what's blocked, what's next - one paragraph • You escalate problems early, not after they've become catastrophes • Tools-agnostic: Jira, Notion, Asana, Linear - you work with what the team uses What Sets You Apart • You've handled a project that went sideways and brought it back without drama • You define "done" clearly, before the project starts, not during the retrospective • You keep teams accountable without becoming the bad guy PMP / Agile / Scrum certifications are fine. What matters is whether you can actually run a project. Compensation • ₹[X]-₹[Y] LPA • [Benefits]
Project Lead
Template Engineering / Operations📌 Project Lead 📍 [Location] | [Remote / Hybrid / In-office] 💼 Full-time | Senior Level This role is half individual contributor, half team driver. You'll do the work AND set the standard for how the work gets done. Project Leads at Sofueled don't just complete projects - they improve how projects get done for everyone who comes after them. What You'll Do • Lead end-to-end delivery of [key project area] as both contributor and coordinator • Set technical / delivery standards and hold the team to them - by example first • Mentor 2-3 junior or mid-level team members actively, not just when asked • Partner with PM / business lead to scope, prioritize, and sequence work clearly • Make tradeoff decisions and document the reasoning (future-you will be grateful) • Own retrospectives and actually implement what comes out of them Who You Are • [X]+ years of experience, with at least [Y] years in a lead or senior capacity • You've delivered large, complex work with multiple contributors and made it look manageable • Your feedback makes people better, not just compliant • You know when to go deep on a problem yourself and when to delegate and trust • Strong communicator: you can run a planning session AND write a crisp one-page status doc What This Role Is NOT • A pure management role - you'll still be hands-on • A role for someone who leads by title alone • Easy - the bar is high, and you're expected to help raise it for others Compensation • ₹[X]-₹[Y] LPA | [Equity] • [Benefits]
Anti-Impersonation & Fraud Prevention
Scammers are actively targeting our team. Read this. Share it with every new joiner. Report anything suspicious immediately.
What Is Happening & Why It Works
AwarenessCommon attack patterns our team has encountered:
| Channel | How It Looks | What the Scammer Wants |
|---|---|---|
Looks like a message from the CEO or HR. May use a lookalike domain (e.g. sofue1ed.com, sofueled.co, sofueled-hr.com). Subject line: "Quick request" or "Urgent - need your help" |
Bank transfer, gift card codes, or sensitive information | |
| Unknown number using the founder's or manager's name and photo. "Hi, it's [Name] - my WhatsApp is not working on my usual number. Can you help me urgently?" | Money transfer, UPI payment, gift cards | |
| Slack | A new Slack account or DM from someone with a familiar-sounding display name asking for help with a "confidential" purchase or transfer | Money, credentials, or sensitive access |
| SMS | Text message claiming to be a senior employee in an emergency. "Can't call right now - can you do me a favor?" | Money or gift card purchase |
How to Verify Email Legitimacy
Checklist@sofueled.com. Any email from any other domain - including lookalikes - is not from us.
Before acting on any financial or sensitive request received by email, check every item:
sofueled.com. Look carefully for: swapped letters (sofue1ed), extra hyphens (sofueled-hr.com), different TLDs (sofueled.co, sofueled.in). When in doubt - it's not us.
WhatsApp & Slack Impersonation Rules
Policy@sofueled.com email to verify it's actually them.@sofueled.com email visible. A new account, empty profile, or unusual display name asking for urgent help should be treated as suspicious immediately.What To Do If You Receive a Suspicious Message
Processcommunication@sofueled.com
Include: a screenshot of the message, the sender's email/number/username, and the time you received it.
Communication Tools & Standards
The tools Sofueled runs on, mandatory setup requirements, and how each tool works day-to-day.
Our Communication Stack
Reference| Tool | Purpose | What It Does Automatically | Setup Required |
|---|---|---|---|
| Gmail (Google Workspace) | All official email communication. Every employee gets a name@sofueled.com address. |
Spam filtering, thread grouping, shared calendar access | Profile photo + email signature (both mandatory) |
| Slack | Day-to-day internal communication. Async updates, team channels, DMs, announcements. | Channel notifications, integrations with other tools | Full profile (name, photo, title, team) - mandatory |
| Google Meet | Video calls, team meetings, client calls, recorded interviews. | Auto-records (when enabled), generates transcript, sends recording + notes to the meeting host's Google Drive and email | None beyond Google account - but enable recording for all external / interview calls |
Mandatory Profile Setup (All Employees)
ChecklistComplete this within your first 48 hours. Incomplete profiles make it harder for teammates to recognize legitimate communications - and easier for scammers to impersonate you.
Gmail (Google Workspace)
Slack
Mandatory Email Signature Template
TemplateSet this in Gmail: Settings (gear icon) - See All Settings - General - Signature - Create new. Every outbound email must include this signature. It reinforces brand trust and helps recipients verify they are talking to a real Sofueled employee.
[Your Full Name] [Job Title] | Sofueled 📧 yourname@sofueled.com 📱 +91 [Your Number] 🌐 www.sofueled.com -- This email and any attachments are confidential and intended solely for the addressee. If you have received this email in error, please notify us at communication@sofueled.com.
@sofueled.com address makes it significantly harder for scammers to convincingly impersonate you. If a colleague receives an email that looks like it's from you but lacks this signature, that's a red flag they should be trained to catch.
Monthly 1:1s
Individual monthly check-ins between HR and each team member. 30 minutes. Not a performance review — a real conversation.
Why We Do Monthly 1:1s
PolicyQuarterly reviews tell you what already happened. Monthly 1:1s let you catch things early — before frustration becomes resignation, before a blocker becomes a missed deadline, before someone quietly checks out. These are not status updates. They are the single best tool HR has for understanding how the team actually feels.
| What 1:1s are | What 1:1s are NOT |
|---|---|
| A safe space to share how someone is really doing | A performance review or accountability meeting |
| HR listening more than talking | HR giving feedback or instructions |
| Forward-looking (what's coming, what do you need?) | A rundown of last month's completed tasks |
| Confidential unless something requires escalation | A reporting mechanism to their manager |
Question Bank for 1:1s
ReferencePick 4-5 questions per session. Rotate them. Don't make it feel like an interrogation — let the conversation breathe.
Wellbeing & Energy
Growth & Direction
Team & Culture
Blockers & Support
1:1 Notes Template
TemplateKeep notes in a private HR doc. Never share with the employee's manager unless escalation is required. Notes serve as institutional memory — next month's 1:1 should start with a glance at last month's.
1:1 Notes — [Employee Name] Date: [DD/MM/YYYY] | Month: [Month Year] HR: [Your Name] --- HOW THEY'RE DOING --- Energy / mood: [ ] Workload: [ ] Overloaded [ ] About right [ ] Under-utilised Summary (2-3 sentences on how they seem): --- KEY THEMES FROM TODAY --- • • • --- ACTION ITEMS --- [ ] HR to do: [ ] Follow up on: [ ] Raise with manager (if consented): --- RED FLAGS / WATCH LIST --- (Anything to monitor next month - low mood, friction, flight risk signals) --- RETENTION SIGNAL --- 1-10 score given: [ ] Context: --- CARRY FORWARD TO NEXT MONTH ---
Acclaim Awards
Sofueled's recognition program — monthly spot awards (optional) and mandatory quarterly Acclaim, celebrating the people who make the team what it is.
Program Overview
Reference| Award Type | Cadence | Mandatory? | Nominated By | Decided By | Format |
|---|---|---|---|---|---|
| Monthly Acclaim Spot | Monthly (if nominations received) | Optional | Anyone on the team | HR + 1 senior leader | Slack shoutout + small gift (coffee, voucher) |
| Quarterly Acclaim | Every quarter (March, June, Sept, Dec) | Mandatory | Managers + peers via form | Leadership team | All-hands announcement + certificate + meaningful gift |
Quarterly Acclaim — Categories & Process
Process| Category | What It Recognises | Who's Eligible |
|---|---|---|
| ⭐ Performer of the Quarter | Consistently exceeded expectations; delivered measurable results | All employees (min. 3 months tenure) |
| 🤝 Collaboration Champion | Made everyone around them better; went beyond their team boundaries | All employees |
| 🌱 Growth Award | Most visible personal growth — took on new challenges, levelled up | All employees (esp. strong for newer joiners) |
| 💡 Innovation Spark | Introduced an idea, process, or solution that improved how we work | All employees |
| ❤️ Culture Keeper | Embodied Sofueled's values; made the team feel like a team | All employees |
Monthly Slack Shoutout Template
TemplatePost in #general or #team-wins at the end of the month when a nomination is received. Keep it genuine — don't make it sound like a press release.
🏆 Monthly Acclaim — [Month] [Year] This month's Acclaim goes to @[Name]. [2-3 sentences: what they did specifically, why it mattered, what it meant for the team or a customer. Avoid generic words like "dedicated" and "hardworking" — be specific about the actual thing they did.] Nominated by: [Name or "a peer" if they prefer anonymity] @[Name] — the team sees you. Thank you. 🙌
LinkedIn & Employer Brand
How HR builds a visible, credible presence on LinkedIn — and turns job openings into stories people actually want to share.
HR Profile Setup — Mandatory Checklist
ChecklistYour LinkedIn profile is the first thing a candidate sees when they get a message from you. An incomplete profile kills trust before the conversation starts.
Job Posting Strategy — What NOT to Do
Reference| What most companies do | What makes people stop and read |
|---|---|
| "We're hiring a Marketing Manager. Requirements: 5 years experience, MBA preferred..." | Start with why the role exists and why it matters right now |
| Paste 12 bullet points from the JD | Pick ONE thing that makes this role genuinely interesting and lead with it |
| "Send your resume to hr@company.com" | Tell them what happens after they apply — who reads it, how long it takes |
| Post once and wait | Engage in comments, reshare after 3 days, tag relevant people |
| Generic "We're a great place to work" | Tell a specific, true story about the team or a recent win |
Copy Examples — Creative Job Post Formats
TemplateEach format below works for different roles. Pick the one that fits the energy of the position. Adapt — don't copy word for word.
FORMAT 1 — The Growth Story (great for operations, PM, generalist roles)
We're growing, and growth has a way of revealing exactly what you're missing. Right now, what we're missing is someone who can hold the centre. At Sofueled, [1 sentence on what the company does]. The [Role Title] will be the person who makes sure everything we're building doesn't fall apart at the seams — and finds quiet satisfaction in that. This isn't a role for someone who wants to be told what to do. It's for someone who looks at a messy situation and instinctively starts building systems. 📍 [Location] | Full-time | [Start Month] If this sounds like you — or like someone you know — drop a comment, DM me, or apply here: [Link] We're genuinely excited about who's next.
FORMAT 2 — The Honest Take (great for sales, BDR, high-effort roles)
I'll be honest about what this job is. You'll do cold outreach. You'll get ignored. You'll have days where nothing lands. And then you'll have a conversation that clicks, book a meeting that turns into a deal, and remember exactly why you love this work. We're hiring a [Role Title] at Sofueled. This isn't for everyone. It's for the kind of person who sees rejection as data, not defeat. What you'll get in return: - A team that actually celebrates your wins - Clear targets (and a realistic path to hit them) - A shot at [Account Executive / senior role] in 12-18 months [Location] | Full-time Apply here: [Link] Or DM me directly — I read every message.
FORMAT 3 — The Team Spotlight (great for design, product, engineering)
Three months ago, [Team Member's First Name] joined Sofueled as our [Role]. Last week, they shipped [specific thing they built/did]. It's live. It's being used. It changed how [who/what]. We didn't hire them because their resume was perfect. We hired them because of how they think. We're looking for the next person like that. Open role: [Role Title] [1 line on what the role involves] If you've been waiting for a team where your work actually gets seen — this might be it. [Link to apply]
FORMAT 4 — The Values Post (great for culture-first roles: HR, CS, operations)
Something I've noticed building the People function at Sofueled: The best hires aren't always the most experienced. They're the ones who are honest about what they don't know and relentless about figuring it out. We're hiring for [X roles] right now — across [departments]. If you've ever wanted to work somewhere where HR isn't just about approving leaves, where your manager actually wants feedback, and where "we'll figure it out together" is a real answer and not a deflection — Come meet us. [Link to open roles] (And yes — I read every application personally.)
Canva Post — What to Create & How
ReferenceA visual graphic alongside your text post dramatically increases reach. Here's how to use Canva to create LinkedIn-ready hiring creatives that look on-brand.
- "We are hiring" or "Joining the team?" as the headline
- Role title — large, bold
- Location + work type (Mumbai | Full-time)
- 2-3 bullet points max (not a full JD — just the most interesting parts)
- Sofueled logo + brand colour
- Single image card — clean, bold role title, subtle brand texture in background
- Carousel (2-5 slides) — Slide 1: "We're hiring [Role]", Slide 2: What you'll do, Slide 3: Who we're looking for, Slide 4: What we offer, Slide 5: How to apply
- Team photo with overlay text — real photo of the team with the role title overlaid. Performs extremely well because it's human.
Social Media & Employer Brand
Response frameworks for Glassdoor, LinkedIn, and crisis situations.
Glassdoor Response Templates
TemplateAll Glassdoor responses must be approved by People Ops + Comms. Response time: within 5 business days of review posting.
Positive Review Response
Critical Review Response
LinkedIn Employer Brand Guidelines
ReferenceCrisis Communication - Employee Statement Template
TemplateUse when a sensitive internal matter (layoffs, leadership change, PR issue) requires a company-wide communication.